Creating regular fresh content for your website is beneficial to increase your website’s position on popular search engines like Google. Many forms of content can be applied to your content marketing strategy, each with unique roles. With an understanding of the different types of content, you can choose the best ones to suit your business.

Blogs 

Blogs are at the center of most businesses’ content marketing. They help educate your visitors on topics related to your services or products, and creating informative content will promote your business’ expertise. Blogs also help support your SEO marketing. When you can create content based on questions regularly asked on search engines, you can include specific keywords that will increase the chance that the blog is shown higher on the results page than your competitors. Regular content uploaded onto your website also allows you to share it on your social media platforms, which helps keep those profiles fresh. In-house or guest blogging is a versatile tool for improving your content and should be used, but there are additional tools to explore.

White Papers and eBooks 

These forms are extensions of the idea of blogs. For sufficiently complex subjects, you may use a blog to provide a general overview with a link to a separate piece of content that goes into much more detail. White papers are an opportunity to discuss a single issue and offer solutions to it with evidential research included. This is particularly useful for businesses who supply services over products as they can explain every detail of what they provide. eBooks help create more permanent evergreen content on your website that remains relevant for much longer. Both these forms of content help establish your business as an industry leader and create significant trust with visitors to your site.

Testimonials 

Trust is an important element for converting potential customers to buyers, and testimonials will help you achieve this. Buyers who feel informed through the social proof of reviews will have confidence in their decision to buy your products. Social proof relates to the opinions of these previous buyers creating proof that your business can be relied upon for product quality or service. Getting positive reviews is a great thing, but they must be presented in an effective method to help convince future customers to follow suit. A testimonials page, a profile on a review site, or just implementing them on your web pages will help users encounter positive reviews easily and naturally. 

Multimedia Content

As you can see, there are already many types of content consisting of text and images alone, but they are not the only ways to add new content to your web presence. Multimedia content is an increasingly popular method of delivering content. Increased internet speeds and improved file compressions have allowed creators to explore audio and video files to stand out from their competitors. Here are some examples of multimedia content. 

Podcasts 

Platforms like Apple Podcasts, Soundcloud, and Spotify have supported the growth of podcasts as a platform for sharing content differently. This audio-based content is very successful amongst fast-paced users as it lets them digest this new content whilst on the move. Podcasts are rated as an engaging alternative to a text article that can be enjoyed whilst doing chores, exercising and any other multi-tasking they have planned during their day.

Videos

Long and short-form videos enable creators to add complex content to their websites in more appealing methods. Platforms such as Youtube and Vimeo let businesses upload collections of videos that can be linked or embedded into a company’s online presence to present these helpful videos to your viewers. In addition, social media platforms have embraced short-form videos as a popular form of content, with Instagram prioritizing Reels, Facebook providing Stories to user pages, and of course, TikTok, which is a stand-alone short-form video app.

Short-form videos for content will be used for various purposes; the most common is advertising. Quick, snappy video adverts promote brand and product awareness and will draw more traffic to your profiles. Long-form videos are typically used to explain your services or products in-depth but in a more digestible format. These videos can also explain contextual information or concepts relevant to your industry and show your company as a thought leader. 

Webinars 

Online seminars, such as webinars, can be used for many different purposes, but they often result in a combination of podcasts and videos. The main benefit of a webinar over the previous pre-recorded media is that it provides a more personal opportunity for your business to engage with your target customer base and promote your brand and values. 

This content can be interactive with educational lectures and Q&A explanations to address your potential client’s needs. These provide the chance to create a comfortable press conference environment for your business but tailor it to people you feel would benefit from your business. Choosing the best content to suit your business’s content strategy plan will significantly improve the effectiveness of what you create and notably improve your website’s performance long-term. Contact us to find out more about content methods that will improve your web presence.