About the Author

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Paul Bryant

I'm Head of CRO at Adzooma and most of my days are spent buried in customer feedback and behaviour analysis, looking for the next big split-test opportunity. However, you'll often also find me arguing the virtues of starting sentences with 'however', never not using double negatives, and using the Oxford comma whenever possible.

Paul Bryant

‘s Posts

A herd of cows

Why Marketing To The Herd Isn’t A Moot Point

Effective marketing isn’t just about finding your niche. When you can combine that with marketing to the herd mentality, you may have a winning combination....
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Written by

Paul Bryant

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12 MIN

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