3 Simple Tactics To Sell More With Your Website
For faster results, you can simply run ads on Google Adwords, for almost instant traffic.
Unfortunately, most website owners mistakenly think that the only way to make more money is to attract more visitors.
Traffic is essential, and you need to master attracting it. The real money, however, comes from working on your conversion rate.
Your conversion rate is simply the percentage of your visitors who become customers, or subscribers or whatever your goal is.
If for every 100 visitors, you get one sale, your conversion rate is 1%. If you can push it to 2% you’ve doubled your turnover and only one of the tips we are about to reveal cost anything other than your time.
These are proven techniques you can use to help push your conversion rate up.
How about 3, 4 or 5 sales per 100 visitors? It’s not unusual to see this kind of increase if you’ve never used these tactics before.
Investing a little time in learning the following three tips and applying them to your website will encourage and persuade more of your visitors to take the action you want.
1: Learn The Basics Of Persuasive Writing (Copywriting)
This is so important as it can completely transform your results on its own.
- The words you use on your site need to earn their place by helping to persuade and guide your visitors to complete the action you want.
- The most important principle is ‘What’s in it for me?’
- Your visitors are not interested in YOU (other than for trust building purposes) . . . or your product/service. They are only interested in WHAT you can do for them.
- Show them how your product will help them, make their life better, happier, richer, healthier less stressful, save them time, and you’ll sell more.
Begin by always pushing the benefits of your product.
If you’re a hairdresser, mention the friendly atmosphere and highly trained staff, but sell the fact you’re like their home from home, and they’ll be leaving with their head held high and a smile on their face.
Manufacturer or technical product seller? You can mention the fact that you have “developed your manufacturing process to ensure 3 millionth of a nano meter tolerances”. But sell the fact that this means your product is indestructible and they’ll never have to buy another one.
Obviously, features are important but they’re emotionless. Knowing they never have to buy another one, however, means reliability when they need it and saving money always makes people happy.
Clever use of imagery and video can also help to push up your conversions. Show the product being used, or a video of how easy it is to get the results they want.
Showing the end result of using your product or service is always a powerful persuasion tactic.
Headlines are also essential to engage your visitors.
You must grab attention and draw visitors into the page. Forget “Welcome to my website”, you need benefit based headlines to drive up your conversions.
As David Ogilvy of Ogilvy & Mather, often called “The Father of Advertising,” said:
“On average, five times as many people read the headline as read the body copy. If you haven’t done some selling in your headline, you have wasted 80 percent of your money.”
This quote really applies to Direct Mail and advertising ... however, it’s the principle you should think about.
When you pick up a newspaper, how do you decide which articles to read? The headlines of course, as we’re wired that way. A good headline always draws you into the page.
2: Build your visitors trust
If your visitors don’t trust you, they are not going to spend money with you. It’s important to do all you can on your site to build trust.
Start by ensuring you’re not anonymous:
Visitors like to ‘see’ you, so let them know who you are. Without your photo or any details about yourself, your site can look a little scary:
‘Will I lose my money, I don’t know anything about this person?’
Make sure your visitors know who you are by using an About Me page. Introduce yourself, explain important things about your business or product and add a friendly looking photo.
It really can help your conversions if your visitors can see and understand who they’re dealing with.
Include your genuine testimonials because if other people think highly of you, it helps visitors to feel more at ease:
If you’re a local ‘bricks and mortar’ business, add images of your offices and your team, etc.
The more you show, the less you hide and that definitely builds trust and puts your potential visitors at ease.
Offer a cast iron guarantee:
A guarantee definitely builds trust because it removes risk, so your customers know they aren’t going to lose their money if they’re not happy.
Don’t worry, as your conversions are usually boosted enough to counteract the cost of upholding your guarantee. Test it and see for yourself.
If you’re a member of any professional organisations, show them. Badges, crests and relevant qualifications show off your expertise.
3: Build a subscriber list.
You’ve more than likely seen websites with a box to put in your email, in return for a newsletter, discount, tips sheet, etc.
When you input your email, you become one of their subscribers, and they will continue to send you emails, unless you unsubscribe.
You can do the same on your own website, and once a visitor is on your ‘List’, you can send them regular follow-up emails with useful, relevant along with more promotions for your products or service.
All you need is an online autoresponder such as Aweber, iContact or GetResponse, to manage and communicate with your list.
It will cost you around $20 a month, and it’s one of the most powerful conversion tactics you can use.
You can now get started increasing your conversions
Keep in mind that these tactics are used by some of the most successful marketers online and are proven to raise conversions.
You don’t have to try them all at once, just focus on them one at a time and add them at your own pace. They all make perfect sense and can make a huge difference to your conversion rates and customer retention.
Try them on your own site, and you’ll see for yourself how effective they are.