Would Meghan Markle Have Found YOU On Google?
If ever there was a story to prove conclusively that advertising on Google can level the playing field, it’s this one from the Telegraph:
I think you’ll agree that choosing a florist is a huge decision for any bride, so it tells you something when the most famous bride-to-be of them all uses Google to source something so important for her big day.
Apparently, Meghan Markle did what any down to earth bride would do and found her flower arranger on Google.
“Rather than take advantage of her enviable connections, Ms Markle was apparently curled up on the sofa at Nottingham Cottage, the pied-a-terre she shares with Prince Harry in the grounds of Kensington Palace, browsing endless web pages and searching for that one person who would share her vision of the big day.”
Which begs the question . . .
Can YOU be found by your potential customers on Google?
Granted, Miss Markle may not be in the market for what you’re selling, but 1,000’s of other people are. If you’re not instantly findable on Google, you’re missing out on a heap of new business.
It doesn’t matter what size your business is, or where your customers are, they are looking on Google to find you.
More people than ever before use Google for local searches too, and if you doubt that, take a look at how thin the latest Yellow Pages directory is.
Google now processes an average of 63,000 searches every single second of the day
It’s also responsible for 96% of all mobile search traffic, along with 94% of total organic traffic. Those people could be your customers and you can get your business in front of them very easily with Google.
And it’s good news for you as an advertiser because the average revenue per click produced by a non-brand Google search ad on desktop rose by almost 20% in 2017.
There’s been a massive rise in local searches, as evidenced by the Yellow Pages example, so don’t think just because you only want local customers Google isn’t for you.
If you have a local business, you can see why you’re actually missing out by not advertising on Google (source):
18% of all local searches lead to a sale the first day
72% of people visiting an actual physical location choose within 5 miles of their location
90% of people searching online haven’t made their mind up about a brand prior to searching
- Compared to back in 2013, we are 15 times more likely to use the phrase ‘near me’ when we search
Your perfect customers are waiting
The great thing about advertising on Google is the fact that you can precisely target the customers who are perfect for you, even if they’re royalty.
In fact, your ad is only shown to people who have actually searched for what you’re offering. (This is defined using Keywords when you place your ad). So they are pre-informed by your ad before they click through to your site.
This form of advertising is very cost effective too, simply because it’s so targeted and more importantly, you only pay when someone actually clicks on your ad, not just views it.
Want to attract royal attention?
We can’t promise you that, but we can promise our expertise and state of the art software will help you get found on Google by the very people who are looking for you right now.
Google advertising can be hard to master, as there’s a steep learning curve before you can make the most of it. However, here at Adzooma, we offer you the chance to forget learning curves and focus on results instead.
Whether you’re brand new to Google advertising or a veteran ready for better results, our experts can help you make the most of your advertising, so check out our solution and get in touch.