Performance Max (PMAX) campaigns have transformed digital advertising by combining automation with multi-channel reach. However, achieving optimal performance requires fine-tuning, and many advertisers face challenges such as incomplete setups, underutilised assets, or inefficient budget allocation.
Adzooma’s new PMAX Opportunities are here to simplify your campaign management and maximise your results. With seven actionable recommendations, these features ensure that your campaigns are fully optimised, saving you time while driving better outcomes.
1. Utilise All Text Assets in Your Performance Max Campaigns
Adzooma detects campaigns missing essential text assets, such as headlines, long headlines, or descriptions, and lets you quickly add them.
The Impact: Fully utilising text assets allows Google and Microsoft to generate the most effective ad combinations for your target audiences. Missing text assets reduce ad flexibility, limit relevance, and can lead to underperformance. Ensuring all text assets are complete increases the likelihood of capturing attention and driving conversions.
2. Increase Performance Max Campaign Budget
This feature identifies campaigns with insufficient daily budgets and provides tailored recommendations for adjustments based on performance data.
The Impact: Campaigns with inadequate budgets may fail to collect enough data for smart bidding algorithms to perform effectively. This can lead to missed opportunities, inefficient bidding, and lower campaign performance. Allocating sufficient budget ensures your campaigns can optimise efficiently and deliver stronger results.
3. Add Logo Assets to Your Performance Max Campaigns
Adzooma highlights campaigns missing logo assets and provides guidance on how to add them.
The Impact: Logos enhance brand recognition and build trust with your audience. Ads featuring logos are more memorable and credible, helping to improve brand awareness and engagement. Neglecting this asset can make your campaigns less impactful, especially in competitive ad spaces.
4. Apply Brand Exclusions to Performance Max Campaigns
Adzooma identifies campaigns missing brand exclusions and suggests adding them to improve targeting and brand safety.
The Impact: Ads that appear alongside unrelated or competing brands can confuse your audience and harm your brand’s reputation. Applying brand exclusions ensures your ads are displayed in appropriate contexts, improving relevance and protecting your brand image while preventing wasted spend.
5. Add Image Assets to Your Performance Max Campaigns
Adzooma flags missing image assets and ensures you meet the necessary size and ratio requirements for optimal performance.
The Impact: High-quality images are essential for creating visually compelling ads that stand out across Google’s vast inventory. Without the required image assets, your campaigns may lose visibility or appear less professional, reducing their overall effectiveness. Completing image assets ensures your campaigns are visually consistent and engaging, driving better results.
6. Add a Video to Your Performance Max Campaigns
Adzooma detects campaigns missing video assets and provides guidance on how to add them, ensuring full coverage across placements.
The Impact: Video is one of the most engaging ad formats, offering a unique ability to capture attention and drive conversions. Without video assets, your campaigns may miss critical opportunities to stand out in competitive spaces. Incorporating video ensures your ads leverage this high-impact format to boost engagement and conversion rates.
7. Add Audience Signals to Your Performance Max Campaigns
Adzooma flags campaigns without audience signals and offers recommendations for adding them to enhance targeting.
The Impact: Audience signals enable algorithms to identify and target the most relevant users faster, reducing the learning period and improving campaign performance. Without audience signals, your campaigns may take longer to optimise, potentially wasting budget during this phase. Adding audience signals ensures your campaigns are focused and efficient, maximising ROI.
Why These Opportunities Matter
Adzooma’s new PMAX Opportunities provide a smarter, faster way to manage and optimise your campaigns. These updates ensure you:
- Address Common Gaps: Identify and resolve issues such as missing assets, insufficient budgets, or ineffective targeting.
- Save Time: Automate the process of finding optimisation opportunities, reducing manual effort.
- Boost Performance: Fully optimise your campaigns to achieve better results with less guesswork.
- Increase ROI: Deliver more relevant, impactful ads to your audience while improving cost efficiency.
Get Started Today
Maximise the potential of your Performance Max campaigns with Adzooma’s new Opportunities. These tools make it simple to optimise your campaigns and achieve meaningful results.
Here’s how to get started:
- Sign up for Adzooma or login to your account.
- Connect your ad accounts to access personalised recommendations.
- Explore your Opportunities and implement key PMAX improvements.
Start making smarter, faster optimisations today and see how these insights can help you achieve better outcomes for your campaigns.
