Amazon, Paid, PPC

June 2, 2026

Prime Day 2026: Prepare Your Campaigns for Increased Retail Demand

Prepare for Prime Day 2026 with proven PPC strategies. Learn how to manage budgets, protect brand terms, and capture high-intent demand during peak retail activity....

Written by

Amy Gallagher

5 MIN

Google, Paid, PPC

May 26, 2026

Your Game Plan for the World Cup: PPC Strategies for Increased Demand

Discover practical PPC strategies to help advertisers prepare for the 2026 World Cup, including Performance Max, Shopping campaigns, audience targeting, and seasonal demand planning....

Written by

Amy Gallagher

6 MIN

Google, Paid, PPC

May 18, 2026

Google’s Budget Pacing Change: What It Means for Your Spend

Google is changing how campaign budgets are paced from June. Learn what it means for your spend, performance, and how to stay in control....

Written by

Amy Gallagher

6 MIN

Paid, PPC, SKU

May 4, 2026

How SKU-Level Thinking Improves PPC Performance

Not all products should be treated equally in PPC. Learn how SKU-level thinking improves performance, structure, and decision-making....

Written by

Amy Gallagher

6 MIN

Google, Paid, PPC

April 21, 2026

Why PPC Accounts Don’t Reflect What Actually Works

PPC best practices are widely understood, yet most accounts don’t reflect them. Explore why the gap exists and how it impacts performance....

Written by

Amy Gallagher

6 MIN

Google Ads, Microsoft, Paid, PPC

April 6, 2026

How to Prioritise Microsoft Ads Alongside Google

For paid marketers, Easter isn’t a slow burn – it’s a sprint. Here's how to run Easter campaigns on Microsoft Advertising. From PMax to audience...

Written by

Amy Gallagher

2 MIN

Google Ads, Paid, PPC

March 24, 2026

Easter Gift Categories: How to Create Higher-Performing Ads

For paid marketers, Easter isn’t a slow burn – it’s a sprint. Here's how to run Easter campaigns on Microsoft Advertising. From PMax to audience...

Written by

Amy Gallagher

8 MIN

Google Ads, Paid, PPC

March 16, 2026

How to Review Google Ads Search Terms Without Breaking Performance

Google Ads search term reviews don’t need to be risky. Learn how to spot patterns, make confident exclusions, and avoid over-optimising....

Written by

Amy Gallagher

8 MIN

Diversity, IWD, PPC

March 4, 2026

International Women’s Day 2026: Spotlight on Women Driving the PPC Industry

This International Women's Day, we’re handing the mic to some of the brilliant women leading the way in PPC to share what the day means...

Written by

Amy Gallagher

12 MIN

Microsoft Advertising, Paid, PPC

March 3, 2026

When to Pause a Meta Ad (and When to Leave It Alone)

Meta Ads rarely fail overnight. Learn how to spot performance plateaus early and make small adjustments before results decline....

Written by

Amy Gallagher

8 MIN

Microsoft Advertising, Paid, PPC

February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake

Running multiple Google Ads campaigns? Learn why treating them the same holds performance back - and how to prioritise budgets without rebuilding your account....

Written by

Amy Gallagher

10 MIN

Microsoft Advertising, Paid, PPC

February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

Your Microsoft Advertising campaigns aren't helping the platform to learn, and it's not just because of a small budget. Here's how to fix the structure...

Written by

Amy Gallagher

10 MIN