Shopping campaigns have become an essential tool for eCommerce success, allowing businesses to display products directly within search results. However, as competition intensifies, simply launching a Shopping campaign is not enough – you need continuous optimisations to drive real results.
That’s where Adzooma’s latest Shopping Opportunities come in. Designed to streamline campaign management and maximise performance, these enhancements ensure you’re making the most of every advertising dollar. Here’s how they can transform your approach:
1. Focus on High-Interest Products to Increase Sales
Adzooma pinpoints products that are attracting interest but failing to convert, helping you refine your strategy.
The Impact: Some products generate plenty of clicks but don’t turn into sales. By analysing engagement levels, you can adjust pricing, improve descriptions, or optimise bidding to push these products over the finish line.
2. Cut Unnecessary Costs with Negative Keywords
Wasted spend is a common challenge in Shopping campaigns, often due to irrelevant search traffic. Adzooma identifies unprofitable search terms so you can exclude them with negative keywords.
The Impact: By eliminating irrelevant traffic, you free up budget for searches that are more likely to convert, improving overall efficiency and boosting ROAS.
3. Scale Profitable Campaigns with Smart Budget Increases
Adzooma highlights Shopping campaigns that are delivering strong returns but are being limited by budget constraints.
The Impact: When a campaign is consistently driving strong ROAS, increasing the budget allows you to scale up those results without guesswork. More investment in the right places means more revenue in return.
4. Segment Products for a More Refined Approach
Not all products perform the same. Adzooma analyses your Google and Microsoft Shopping campaigns to distinguish between high and low performers, helping you take targeted action.
The Impact: High-performing products may need increased bids to maximise visibility, while underperformers might require new imagery, revised descriptions, or even removal from your campaign. A segmented approach ensures you’re making the best decisions for each product.
5. Expand Your Reach by Pairing Shopping with Performance Max
If you’re only running Standard Shopping campaigns, you could be missing out on additional conversions. Adzooma recommends integrating Performance Max for a wider reach.
The Impact: Performance Max campaigns leverage multiple placements, allowing you to appear on more surfaces beyond just Shopping search results. This means greater exposure and more chances to convert potential buyers.
6. Act on Out-of-Stock Items with Recent Sales
Adzooma identifies products that recently sold but are now out of stock, helping you manage inventory effectively.
The Impact: Keeping popular products in stock ensures you don’t miss out on potential sales. Acting quickly to restock or promote alternative items keeps customers engaged and revenue flowing.
7. Enable In-Market Audience Targeting in Shopping Campaigns
Adzooma recommends adding in-market audience targeting to your Google and Microsoft Shopping campaigns to refine who sees your ads.
The Impact: In-market audiences consist of users who are actively researching or considering purchases in your category. Adding this layer of targeting improves efficiency and helps you reach high-intent buyers.
8. Resolve Product Issues to Improve Performance
Adzooma flags any issues in your product feed that could be negatively impacting performance.
The Impact: Errors in your Shopping feed, such as missing attributes or incorrect categorisation, can limit your reach or disqualify products from showing in search results. Fixing these issues ensures smooth performance and maximised visibility.
9. Update ‘Campaigns Should Use Smart Bidding’ Settings
Adzooma detects campaigns that are still using manual bidding and suggests switching to smart bidding for better performance.
The Impact: Smart bidding leverages machine learning to optimise bids in real time based on signals such as device, location, and user intent. Transitioning to automated bidding can improve efficiency and drive higher returns.
Why These Opportunities Matter
With these new Shopping Opportunities, Adzooma makes campaign optimisation easier than ever, offering:
- Smarter Spending – Reduce wasted ad spend and focus your budget on high-impact areas.
- Greater Efficiency – Automate key insights and make data-driven adjustments faster.
- Increased Conversions – Identify gaps, optimise accordingly, and watch your revenue grow.
Get Started Today
Unlock the full potential of your Shopping campaigns with Adzooma’s latest opportunities. Here’s how:
- Login to Adzooma or create an account.
- Connect your Google and Microsoft ad accounts.
- Explore your new Shopping Opportunities and implement key improvements.
Smarter, more profitable Shopping campaigns are just a few clicks away—start optimising today!
