As a growing business, you might find yourself needing to outsource a range of different services. Luckily for everyone, nearly everything to do with running your business can be outsourced, meaning you have constant access to a helping hand should you need it. In many large companies there is still an ongoing debate about insourcing vs outsourcing.
Social media marketing is one of the most outsourced requirements for a business. There are many benefits to outsourcing your social media, 6 of which we’re going to discuss below.
What does outsourcing involve?
Like with any area of your business that you’re considering outsourcing, it involves handing the reigns over to another brand who specialises in the area you don’t. There are so many benefits of social media to a business that you might not fully understand, allowing the company you outsource the work to, to step in and meet your requirements.
It will involve you working alongside a marketing manager and their team to formulate a plan that not only makes sense but works for your business. They won’t create a social media marketing campaign without consulting you first.
You will often hand over the management of your social media accounts to a social media expert within the company you decide to outsource to, which will also help to free up some of your own time to complete tasks only you can.
Read: Which Is Best: In-House or Agency?
The benefits of outsourcing
1. It can be cost-effective
There are multiple benefits to outsourcing your social media marketing, but the most prominent has to be how cost-effective it is. If social media marketing is not your forte, it’s far more cost-effective to outsource the management of your social media accounts to someone else.
It’s far more expensive to try and hire someone to do it as a full-time role, in-house. When considering hiring an employee, you would have to include payroll, sick or holiday time, and many other payouts that a growing brand might not want.
When outsourcing to a social media management company, you’ll receive an inclusive package tailored to your business for a set price. Some brands will offer different packages, but often they include the full management of your social media pages.
This will consist of daily posting and running ad campaigns that have been created alongside the vision your brand has.
2. It can save time
It requires a lot of effort to manage social media accounts across multiple platforms. As a start-up, this might have been something you spent days on, believing that social media platforms could boost your business presence.
However, it does take up so much time to create campaigns, create daily posts, and to interact with potential customers. That’s why time saved is one of the best reasons why you should consider outsourcing your social media marketing if you don’t already.
There will be specialised skills that only you can manage in-house, such as client meetings, financial meetings, and interacting with customers.
The less time you spend on time-consuming tasks, the more time you can spend on actually growing your business. Whatever brand you partner with should create a social media marketing strategy that’s both time and cost-effective, getting you quicker and more reliable results.
For more on this, read our article on how hiring an agency can save you time.
3. You have access to experts’ skill sets
Everyone has a different skill set. You might like to think that you have a grip on social media marketing because you spend so much time scrolling through social media, but the reality is far different.
It’s not just about posting good content; it’s about understanding the algorithms of each social media platform, the best times to post, what content attracts the most attention and much more.
This is something you might not have the skill set to do. It’s important to remember that some social media marketing companies that you could outsource to will also have different skill-sets.
Some will be better at creating effective campaigns; some will be better at customers interaction. You need to make sure that you partner with a brand that you know is going to work for you.
4. You have access to advanced technology
Technology has transformed the way that a business is able to operate. However, it’s often not our own technology that provides the base for many of the processes that we have in place.
If you were to outsource your social media marketing campaigns, you would have access to advanced technology, especially in the area of tracking and performance. Technology can now do anything from seeing which social media platforms are the best, what age groups you attract, how much traffic each post gets, and many more.
For you to have this technology yourself would mean an added cost, and you might not have the skill-set to use it to its full capacity. Technology is one of the reasons why incredible social media campaigns can be created across all social media platforms.
5. You get platform-specific knowledge
As we have touched on previously, many factors contribute to a successful social media marketing campaign, and that’s having a full understanding of how to utilise each social media platform. There are algorithms to understand, posting times that differ per app, and content creation differences.
For example, Instagram is more for creative and eye-catching content through the use of images, meaning colour plays a big part. Twitter is more for product promotion and customer interaction.
Facebook has changed somewhat over the years and is now more for information about your business. There are so many social media trends, and they’re ever-changing. This is something you might not have the time, or even the capacity to understand fully.
6. You’re exposed to new perspectives on your content
It’s always good to gain a new perspective on anything in life if you feel your surroundings have become stale. The same goes for social media marketing.
If you have managed your accounts from the beginning, you may find that you’re posting similar content all of the time and finding it hard to be creative. Bringing fresh eyes and fresh ideas to your campaigns will boost the reach they have.
Social media management tools
There is a range of social media management tools that you can use to manage all of your accounts under one platform. They are great for scheduling posts and promoting your content in one place.
Here are our favourites:
Conclusion
To conclude, these are just a few of the benefits of outsourcing your social media account management and promotion. It’s something you will have to take time to consider and ensure you partner with the right brand for your company.
If you are looking to outsource, why not try Adzooma Marketplace where you can find a variety of social media agencies in your area.
Take a look at the Adzooma Marketplace today, to find the right social media agency for you.
