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Cover image showing Google Ads

Google Shopping Glitches & The Impacts On SMBs.

Before the big Black Friday/Cyber Monday online craze, Google Ads has already reported a bug on Friday, November 12th, affecting Smart Shopping campaigns....
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Written by

Brooke Osmundson

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Boosting sales, loyalty, and ROI through an ultra-personalized customer journey.

Business practices and marketing strategies evolve in parallel with the advancements in technology. Now, everything is just one click away....
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Written by

Alditama

Cover image for the article, a woman working for a small business

How to Set Realistic Targets for Your PPC Campaigns This Holiday Season

Whether you’re an E-Commerce brand with booming Q4 sales or a B2B company with declined seasonality, follow these five tips to help supercharge your PPC...
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Written by

Brooke Osmundson

Real Estate Lead Generation Ideas to Boost Your Business

Finding real estate leads can seem like a daunting task. However, with these 4 lead generation ideas, getting leads will not be as hard as...
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Written by

Alditama

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6 MIN

SMB Marketing 101 – Part 4: Creating Successful Campaigns

After getting your plans, your research and your foundations in place; in the final part in this series we look at what you can do...
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Written by

Adzooma

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16 MIN

Google to sunset ETAs

Goodbye ETAs: Google Sets Sunset Date For Expanded Text Ads

ETAs (Expanded Text Ads) will soon be no more. Here's what you need to know and how to prepare your campaigns for the change to...
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Written by

Navah Hopkins

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5 MIN

SMB Marketing 101 – Part 3: Building Your Online Presence

For part three, we will look at the steps you should take when you’re getting your brand out to the masses, and we get first-hand...
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Written by

Adzooma

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19 MIN

SMB Marketing 101 – Part 2: Assessing The Digital Marketing Channels

For part two, we’ll talk to SMB owners about their approach to their brand strategy, and we’ll start to assess what digital marketing channels are...
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Written by

Adzooma

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11 MIN

How To Evaluate The Right Digital Marketing Channel For Your Business

With so many different digital marketing channels to choose from, it can be difficult to know where to begin....
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Written by

Tom Mortimer

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2 MIN

SMB Marketing 101 – Part 1: Planning Your First Moves

After speaking to over 100 SMB owners about how they started out with their digital marketing, this 4-part series will explain how best to kickstart...
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Written by

Adzooma

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14 MIN

How To Apply The Top 3 Essential Automation Rules For Every Business

Find out how to apply the Broken Campaign Alert, Low Quality Score Warning and Pause Underperforming Keywords rule to protect and optimize your campaigns inside...
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Written by

Danielle Strouther

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15 MIN

Put Your Best Face Forward! Building Your Business in The Medical Beauty Industry

The medical beauty industry has seen explosive growth. With the heavy competition, how do you ensure that your clinic reaches patients effectively?...
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Written by

Alditama

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16 MIN

10 Affordable Productivity Tools Every SMB Should Be Using

From your bookkeeping to your email marketing, this article will look at every part of your business that can be streamlined with productivity tools....
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Written by

Tom Mortimer

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15 MIN

Explaining Google Ads’ New Image Extensions

Image extensions help to drive performance for advertisers but what are image extensions? This article explains everything you need to know....
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Written by

Jacob Styler

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6 MIN

Reach New Audiences In Less Time With AdSync

Reach more customers by syncing your Google and Microsoft campaigns with Adzooma AdSync. Any improvements you make, including new keywords, better ad copy, or more,...
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Written by

Danielle Strouther

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4 MIN

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