Google, Paid, PPC

May 26, 2026

Your Game Plan for the World Cup: PPC Strategies for Increased Demand

Discover practical PPC strategies to help advertisers prepare for the 2026 World Cup, including Performance Max, Shopping campaigns, audience targeting, and seasonal demand planning....

Written by

Amy Gallagher

6 MIN

Google, Paid, PPC

May 18, 2026

Google’s Budget Pacing Change: What It Means for Your Spend

Google is changing how campaign budgets are paced from June. Learn what it means for your spend, performance, and how to stay in control....

Written by

Amy Gallagher

6 MIN

Google, Paid, PPC

April 21, 2026

Why PPC Accounts Don’t Reflect What Actually Works

PPC best practices are widely understood, yet most accounts don’t reflect them. Explore why the gap exists and how it impacts performance....

Written by

Amy Gallagher

6 MIN

Google, PPC

November 25, 2025

How To Unlock the Power of AI Max in Google Ads

AI Max for Google Ads is the latest buzz in the world of PPC, but does it live up to the hype? Chris Nightingale put...

Written by

Chris Nightingale

9 MIN

Google, Microsoft, PMAX, PPC

August 21, 2025

Performance Max Budgets & Bidding: How to Drive Growth from Day One

Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start....

Written by

Amy Gallagher

6 MIN

Google, Microsoft, PMAX, PPC

August 12, 2025

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets....

Written by

Amy Gallagher

6 MIN

Google, PPC

February 8, 2025

Common (and Costly) Google Ads Mistakes and How to Avoid Them

How can you avoid Google Ads mistakes and make your campaign budget go further? Learn to identify the most common pitfalls with help from our...

Written by

Rob Wass

Google

March 23, 2023

What is hashed data and how is it used?

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...

Written by

Adzooma

3 MIN

Google

March 23, 2023

What is a GCLID and what is it used for?

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....

Written by

Adzooma

3 MIN

Google

March 23, 2023

Enhanced Conversions – What’s the benefit?

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...

Written by

Adzooma

1 MIN

Google

March 13, 2023

Which Bid Strategies Require Conversion Tracking?

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...

Written by

Adzooma

4 MIN

Google

September 2, 2021

Goodbye ETAs: Google Sets Sunset Date For Expanded Text Ads

ETAs (Expanded Text Ads) will soon be no more. Here's what you need to know and how to prepare your campaigns for the change to...

Written by

Navah Hopkins

5 MIN

Google, PPC

August 18, 2021

How To Apply The Top 3 Essential Automation Rules For Every Business

Find out how to apply the Broken Campaign Alert, Low Quality Score Warning and Pause Underperforming Keywords rule to protect and optimize your campaigns inside...

Written by

Danielle Strouther

15 MIN

Email, Google, PPC

July 23, 2021

10 Affordable Productivity Tools Every SMB Should Be Using

From your bookkeeping to your email marketing, this article will look at every part of your business that can be streamlined with productivity tools....