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    • Microsoft
    • PPC

    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    9 MIN

    • Microsoft
    • PPC

    October 30, 2025

    Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

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    8 MIN

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

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Improve your Digital Presence Today with These Quick Wins

You’ve got a website, and the basic social media platforms. But what else can you do to build on your digital presence? Read on to...

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Written by

Raimy Greenland

How User Experience Improvements can Benefit Your PPC Performance

Find out more about how improvements to your sites user experience can benefit the performance of your PPC advertisements in our latest article....

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Written by

Raimy Greenland

How to include PPC in your digital marketing strategy

Learn about the most successful pay per click techniques, and how to implement them into your overall digital marketing strategy....

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Written by

Aaron Crewe

Display advertising and its place in PPC

How to generate new revenue streams by using digital display advertising as part of your PPC campaign....

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Written by

Aaron Crewe

How to Spring Clean Your Website

It's easy for your website CMS to become a little disorganized, we’re discussing how to give it a spring clean on the Adzooma blog today....

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Written by

Raimy Greenland

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Choosing The Right Keywords for Your Website

Read the Adzooma guide to choosing the right keywords for your website optimization....

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Written by

Raimy Greenland

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A Guide to optimizing Old Content

Find out why you should and how to go about optimizing old content on your website with our handy guide....

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Written by

Raimy Greenland

3 Tips For Effective Responsive Search Ads

From 1st July for Google, and 29th August for Microsoft, Responsive Search Ads (RSAs) will be the only ad type available. Here are 3 tips...

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Written by

Adzooma

Protect your account with Microsoft’s multi-factor authentication

Microsoft is rolling out their multi-factor authentication, find out here what this means for advertisers....

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Written by

Adzooma

How To Maintain Control Of PPC Ad Messaging

Responsive Search Ads will now be the default Search ads type in 2022....

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Written by

Brooke Osmundson

Give the gift of connection with Reengage

This holiday season, join us in giving the gift of connection to thousands of older people across the UK....

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Written by

Adzooma

How to Nail Your Ad Copy This Holiday Season

Making the most of your holiday ad copy will give you the best chance at grabbing some of those purchases. Here are 7 tips to...

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Written by

Amy Bishop

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Google Shopping Glitches & The Impacts On SMBs.

Before the big Black Friday/Cyber Monday online craze, Google Ads has already reported a bug on Friday, November 12th, affecting Smart Shopping campaigns....

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Written by

Brooke Osmundson

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Boosting sales, loyalty, and ROI through an ultra-personalized customer journey.

Business practices and marketing strategies evolve in parallel with the advancements in technology. Now, everything is just one click away....

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Written by

Alditama

Cover image for the article, a woman working for a small business

How to Set Realistic Targets for Your PPC Campaigns This Holiday Season

Whether you’re an E-Commerce brand with booming Q4 sales or a B2B company with declined seasonality, follow these five tips to help supercharge your PPC...

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Written by

Brooke Osmundson

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