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    • Microsoft Advertising
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    • PPC

    February 17, 2026

    The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

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    10 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 10, 2026

    Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

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    7 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 2, 2026

    Early 2026 PPC: What to Check in Your Paid Ads

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    7 MIN

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How to Spring Clean Your Website

It's easy for your website CMS to become a little disorganized, we’re discussing how to give it a spring clean on the Adzooma blog today....

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Written by

Raimy Greenland

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Choosing The Right Keywords for Your Website

Read the Adzooma guide to choosing the right keywords for your website optimization....

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Written by

Raimy Greenland

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A Guide to optimizing Old Content

Find out why you should and how to go about optimizing old content on your website with our handy guide....

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Written by

Raimy Greenland

3 Tips For Effective Responsive Search Ads

From 1st July for Google, and 29th August for Microsoft, Responsive Search Ads (RSAs) will be the only ad type available. Here are 3 tips...

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Written by

Adzooma

Protect your account with Microsoft’s multi-factor authentication

Microsoft is rolling out their multi-factor authentication, find out here what this means for advertisers....

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Written by

Adzooma

How To Maintain Control Of PPC Ad Messaging

Responsive Search Ads will now be the default Search ads type in 2022....

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Written by

Brooke Osmundson

Give the gift of connection with Reengage

This holiday season, join us in giving the gift of connection to thousands of older people across the UK....

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Written by

Adzooma

How to Nail Your Ad Copy This Holiday Season

Making the most of your holiday ad copy will give you the best chance at grabbing some of those purchases. Here are 7 tips to...

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Written by

Amy Bishop

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Google Shopping Glitches & The Impacts On SMBs.

Before the big Black Friday/Cyber Monday online craze, Google Ads has already reported a bug on Friday, November 12th, affecting Smart Shopping campaigns....

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Written by

Brooke Osmundson

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Boosting sales, loyalty, and ROI through an ultra-personalized customer journey.

Business practices and marketing strategies evolve in parallel with the advancements in technology. Now, everything is just one click away....

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Written by

Alditama

Cover image for the article, a woman working for a small business

How to Set Realistic Targets for Your PPC Campaigns This Holiday Season

Whether you’re an E-Commerce brand with booming Q4 sales or a B2B company with declined seasonality, follow these five tips to help supercharge your PPC...

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Written by

Brooke Osmundson

Facebook Advertising Removes 20% Text Rule on Images

Facebook adverts will no longer be disapproved or penalised for using too much text as Facebook removes the 20% text limit on ad images....

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Written by

Danielle Strouther

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3 MIN

Real Estate Lead Generation Ideas to Boost Your Business

Finding real estate leads can seem like a daunting task. However, with these 4 lead generation ideas, getting leads will not be as hard as...

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Written by

Alditama

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6 MIN

SMB Marketing 101 – Part 4: Creating Successful Campaigns

After getting your plans, your research and your foundations in place; in the final part in this series we look at what you can do...

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Written by

Adzooma

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16 MIN

Google to sunset ETAs

Goodbye ETAs: Google Sets Sunset Date For Expanded Text Ads

ETAs (Expanded Text Ads) will soon be no more. Here's what you need to know and how to prepare your campaigns for the change to...

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Written by

Navah Hopkins

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5 MIN

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