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Feature image of a person on a laptop to do Google Ads

An Introduction to Bidding Strategies

Choosing the right bidding strategy is essential to driving your Google Ads costs down. In this article we explore all of the options so you...
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Written by

Niki Grant

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5 MIN

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What is hashed data and how is it used?

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...
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Written by

Niki Grant

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3 MIN

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What is a GCLID and what is it used for?

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....
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Written by

Niki Grant

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3 MIN

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Enhanced Conversions – What’s the benefit?

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...
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Written by

Niki Grant

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1 MIN

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Creating Your Content Strategy, While Thinking About SEO

Content and SEO are vital for any business's digital marketing plans. Fresh content will help your website rank but only with effective SEO. Learn more...
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Written by

Daisy Lewis

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How to Create a PPC Strategy That Converts

While PPC can be simple to execute, it does take some planning & preparation. Discover expert tips on how to put together a successful PPC...
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Written by

Ash Winder

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How to Overcome a Poisoned Trend Well

Since the pandemic, you may have found yourself feeling a little bit lost when you’re looking at your recent performance data. After a tumultuous few...
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Written by

Niki Grant

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4 MIN

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What has Usurped Keywords as the King of Paid Search Campaigns?

Unless you’ve been living under a rock for the last few years (/if you don’t work in PPC) you will have noticed that most campaign...
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Written by

Niki Grant

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Using Audiences to Improve Efficiency and Insight

The word ‘audience’ is one that you might hear in many different marketing contexts, from identifying your brand’s audience (yes, yes, probably ABC1 18-34’s -...
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Written by

Niki Grant

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5 MIN

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March 2023 | Platform Updates Summary

Find out what improvements we’ve made to our Performance Report and see the difference it can make to your advertising campaigns....
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Written by

Adzooma

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Small Business Advertising: Where to Spend Your Budget

Discover expert tips on how to choose the right online advertising channels for your small business, from content marketing to pay-per-click....
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Written by

Ash Winder

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6 MIN

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How to create an effective website design?

Your website is one of the first impressions your business makes so it's highly important that it is as effective as possible. We'll discuss how...
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Written by

Aaron Crewe

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4 MIN

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Why Conversion Tracking is Crucial to your Campaign

Being able to measure your key goal for your business is vital to understanding what is working and what is not working with your marketing...
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Written by

Niki Grant

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7 MIN

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Calculating conversion value – How to assign value and measure ROAS

Whatever the structure or model of your business, some conversions will be more valuable than others. This article explains how to assign value to conversions...
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Written by

Niki Grant

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Which Bid Strategies Require Conversion Tracking?

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...
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Written by

Niki Grant

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4 MIN

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