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UA vs GA4 Feature image

Differences between Universal Analytics and GA4

The transition date from Universal Analytics to GA4 is rapidly approaching, in this article we’ll cover some of the new metrics to help you get...
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Written by

Niki Grant

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4 MIN

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3 Steps to Prepare for GA4 Migration

From 1st July 2023 Universal Analytics will no longer collect website tracking data as GA4 becomes the ‘new normal’. This article provides your with 3...
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Written by

Niki Grant

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4 MIN

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The Importance of Using Video to Improve Engagement and Conversion Rates

Many forms of content benefit websites, with video being one of the most effective choices. Discover how video improves engagement and conversions here....
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Written by

Daisy Lewis

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4 MIN

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4 Tips for Creating a High-Converting Email Campaign

Unlock the potential of email marketing with our blog! Discover expert tips and best practices for creating high-converting campaigns that drive ROI and engagement....
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Written by

Daisy Lewis

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4 MIN

what's new april

What’s New at Adzooma | April

Keep your business moving forward with these 6 super informative posts...
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Written by

Adzooma

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5 MIN

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What is a Content Marketing Strategy?

In this guide, you will learn what a Content Marketing Strategy is, Tips on how to Create High-Quality Content and how to apply SEO......
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Written by

Aaron Crewe

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4 MIN

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How to build your own E-commerce website and business

In this guide, you will learn how to Build your own E-commerce Website and Business with Tips and Tricks for Success......
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Written by

Aaron Crewe

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Beginner Tips for Writing Ad Copy With ChatGPT

No background in copywriting or AI? No problem! Learn how to write compelling ad copy that will launch your campaign out of this world with...
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Written by

Ryan Mahoney

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7 MIN

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The Different Kinds of Content You Could Include in Your Content Marketing Plan

Fresh content is essential for promoting your online presence and increasing traffic to your website. Learn what types of content you can use in our...
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Written by

Daisy Lewis

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Why you Should Use Broad Match and Smart Bidding

With competition for advertising space rising, pairing Broad Match and Smart bidding could help you cast a wider net for clients....
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Written by

Niki Grant

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3 MIN

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What is Value Based Bidding and how do you transition to it?

This article will cover how to use different value based bidding methods for advertisers who want to optimise towards profit or revenues....
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Written by

Niki Grant

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4 MIN

Smart Bidding vs Manual Bidding Feature

Smart Bidding and its benefits vs Manual Bidding

Should you be using Smart Bidding or Manual Bidding in your Google Ads campaign? Find out more here to know which yields better results....
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Written by

Niki Grant

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2 MIN

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How ‘Bottom of the Funnel’ bidding helps your business grow

With a range of bid strategy objectives available, find out how choosing ‘bottom of the funnel’ strategies will help your business to grow...
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Written by

Niki Grant

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4 MIN

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An Introduction to Bidding Strategies

Choosing the right bidding strategy is essential to driving your Google Ads costs down. In this article we explore all of the options so you...
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Written by

Niki Grant

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5 MIN

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What is hashed data and how is it used?

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...
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Written by

Niki Grant

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3 MIN

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