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Fresh content is essential for promoting your online presence and increasing traffic to your website. Learn what types of content you can use in our...
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Written by

Daisy Lewis

With competition for advertising space rising, pairing Broad Match and Smart bidding could help you cast a wider net for clients....
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Written by

Adzooma

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3 MIN

This article will cover how to use different value based bidding methods for advertisers who want to optimise towards profit or revenues....
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Written by

Adzooma

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4 MIN

Should you be using Smart Bidding or Manual Bidding in your Google Ads campaign? Find out more here to know which yields better results....
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Written by

Adzooma

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2 MIN

With a range of bid strategy objectives available, find out how choosing ‘bottom of the funnel’ strategies will help your business to grow...
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Written by

Adzooma

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4 MIN

Choosing the right bidding strategy is essential to driving your Google Ads costs down. In this article we explore all of the options so you...
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Written by

Adzooma

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5 MIN

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...
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Written by

Adzooma

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3 MIN

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....
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Written by

Adzooma

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3 MIN

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...
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Written by

Adzooma

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1 MIN

Content and SEO are vital for any business's digital marketing plans. Fresh content will help your website rank but only with effective SEO. Learn more...
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Written by

Daisy Lewis

While PPC can be simple to execute, it does take some planning & preparation. Discover expert tips on how to put together a successful PPC...
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Written by

Ash Winder

Since the pandemic, you may have found yourself feeling a little bit lost when you’re looking at your recent performance data. After a tumultuous few...
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Written by

Adzooma

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4 MIN

Unless you’ve been living under a rock for the last few years (/if you don’t work in PPC) you will have noticed that most campaign...
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Written by

Adzooma

The word ‘audience’ is one that you might hear in many different marketing contexts, from identifying your brand’s audience (yes, yes, probably ABC1 18-34’s -...
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Written by

Adzooma

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5 MIN

Find out what improvements we’ve made to our Performance Report and see the difference it can make to your advertising campaigns....
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Written by

Adzooma

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