The Latest

    February 25, 2025

    Scale Shopping Campaigns with New Opportunities

    post

    MIN

    February 20, 2025

    The Ultimate Checklist for High-Performing Mother’s Day Gift Campaigns

    post

    MIN

    February 6, 2025

    Unlocking Search Intent: How to Reach Your Audience Beyond PPC

    post

    MIN

Tags:
All
Ads
Affiliate
AI
Amazon
Branding
Content
Copywriting
CRO
cross-channel
Design
Display Advertising
Feature image for ChatGPT

Beginner Tips for Writing Ad Copy With ChatGPT

No background in copywriting or AI? No problem! Learn how to write compelling ad copy that will launch your campaign out of this world with...
image_prson

Written by

Ryan Mahoney

icon_img

7 MIN

Feature image of content Ideas

The Different Kinds of Content You Could Include in Your Content Marketing Plan

Fresh content is essential for promoting your online presence and increasing traffic to your website. Learn what types of content you can use in our...
image_prson

Written by

Daisy Lewis

Feature image of a person on a laptop searching for something on Google

Why you Should Use Broad Match and Smart Bidding

With competition for advertising space rising, pairing Broad Match and Smart bidding could help you cast a wider net for clients....
image_prson

Written by

Adzooma

icon_img

3 MIN

Feature image showing bidding on a certain profile

What is Value Based Bidding and how do you transition to it?

This article will cover how to use different value based bidding methods for advertisers who want to optimise towards profit or revenues....
image_prson

Written by

Adzooma

icon_img

4 MIN

Smart Bidding vs Manual Bidding Feature

Smart Bidding and its benefits vs Manual Bidding

Should you be using Smart Bidding or Manual Bidding in your Google Ads campaign? Find out more here to know which yields better results....
image_prson

Written by

Adzooma

icon_img

2 MIN

Feature image of people going into a funnel

How ‘Bottom of the Funnel’ bidding helps your business grow

With a range of bid strategy objectives available, find out how choosing ‘bottom of the funnel’ strategies will help your business to grow...
image_prson

Written by

Adzooma

icon_img

4 MIN

Feature image of a person on a laptop to do Google Ads

An Introduction to Bidding Strategies

Choosing the right bidding strategy is essential to driving your Google Ads costs down. In this article we explore all of the options so you...
image_prson

Written by

Adzooma

icon_img

5 MIN

Feature image showing what hashed data looks like

What is hashed data and how is it used?

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...
image_prson

Written by

Adzooma

icon_img

3 MIN

Feature image showing a gclid tag

What is a GCLID and what is it used for?

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....
image_prson

Written by

Adzooma

icon_img

3 MIN

Feature image of person thinking

Enhanced Conversions – What’s the benefit?

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...
image_prson

Written by

Adzooma

icon_img

1 MIN

Feature image for Content and SEO

Creating Your Content Strategy, While Thinking About SEO

Content and SEO are vital for any business's digital marketing plans. Fresh content will help your website rank but only with effective SEO. Learn more...
image_prson

Written by

Daisy Lewis

PPC Feature Image

How to Create a PPC Strategy That Converts

While PPC can be simple to execute, it does take some planning & preparation. Discover expert tips on how to put together a successful PPC...
image_prson

Written by

Ash Winder

Feature image showing something going up

How to Overcome a Poisoned Trend Well

Since the pandemic, you may have found yourself feeling a little bit lost when you’re looking at your recent performance data. After a tumultuous few...
image_prson

Written by

Adzooma

icon_img

4 MIN

Feature image of someone on a laptop with a search bar

What has Usurped Keywords as the King of Paid Search Campaigns?

Unless you’ve been living under a rock for the last few years (/if you don’t work in PPC) you will have noticed that most campaign...
image_prson

Written by

Adzooma

Feature image with lots of likes around a video set up to show audience

Using Audiences to Improve Efficiency and Insight

The word ‘audience’ is one that you might hear in many different marketing contexts, from identifying your brand’s audience (yes, yes, probably ABC1 18-34’s -...
image_prson

Written by

Adzooma

icon_img

5 MIN

1 … 4 5 6 7 8 … 45

Company

Featured Articles

Two New AI Opportunities Now Live in Adzooma

Stay Compliant: Update Your Microsoft UET Setup Before the 5th May Deadline

5 Reasons Why Programmatic Advertising Outperforms PPC in Cost-Efficiency and Targeting

How Generative AI is Transforming the Future of Advertising and Audience Engagement

OUR FAMILY OF PRODUCTS

© Clicktech Solutions Ltd. t/a Adzooma. All rights reserved. We use cookies to improve your experience on our website. By using our website you consent to us using cookies. More information can be found in our return cookie policy. Looking for the legal stuff? Check out our full terms and conditions of service and our privacy policy.
© 2015 Google Inc. All Rights reserved. Google and the Google Logo/Google Ads Logo are registered trademarks of Google Inc. Facebook and the Facebook logo are trademarks of Facebook Inc. Review ratings from external services are not live and were correct at the time the page was last updated October 2020.