The Latest

    • Amazon
    • Paid
    • PPC

    June 2, 2026

    Prime Day 2026: Prepare Your Campaigns for Increased Retail Demand

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    5 MIN

    • Google
    • Paid
    • PPC

    May 26, 2026

    Your Game Plan for the World Cup: PPC Strategies for Increased Demand

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    6 MIN

    • Google
    • Paid
    • PPC

    May 18, 2026

    Google’s Budget Pacing Change: What It Means for Your Spend

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    6 MIN

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Overcoming High CPMs with Programmatic Advertising

Facing high CPMs in digital advertising? Discover how programmatic advertising can help you tackle challenges like audience fragmentation, low ad inventory, and poor targeting. Learn...

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Written by

Rob Wass

5 Tips to Maximise Your Year-End Budget with Microsoft Performance Max

Maximise your marketing budget with Microsoft Performance Max as the year-end approaches. Discover five essential tips to efficiently spend your remaining budget across multiple channels,...

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Written by

Adzooma

Google Performance Max vs. Microsoft Performance Max: What You Need to Know

Explore the key differences between Google Performance Max and Microsoft Performance Max campaigns. Understand audience reach, ad formats, reporting insights, cost structures, and attribution models...

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Written by

Adzooma

Boost Your Cross-Platform Advertising with Adzooma’s New Project-Level Opportunities

We know the struggles of being an advertiser; when you’re juggling multiple paid ad accounts across different clients and various platforms, finding the time to...

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Written by

Adzooma

10 Best Ways to Use Microsoft Advertising Image Extension

10 Best Ways to Use Microsoft Advertising Image Extensions

Microsoft Advertising Image Extensions enhance text ads with relevant images, boosting attention and click-through rates. Here are 10 tips to improve ad performance using Image...

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Written by

Adzooma

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5 MIN

pink and orange background that reads June 2024

June 2024 Adzooma Updates: Enhancing User Experience and Efficiency

Discover the newest updates to the Adzooma platform, designed to make your in-app experience that much smoother. With improved account selection and the addition of...

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Written by

Tricia Lin

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2 MIN

Introducing: Performance Report Branding

Adzooma introduces Performance Report Branding - a powerful new feature designed to personalize your reports at both the account and Project levels!...

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Written by

Tricia Lin

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5 MIN

Capterra vs. SourceForge: Which Is Best For Software Advertising?

Discover the benefits and differences of Capterra and SourceForge in our comparison guide for the best software advertising platform....

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Written by

Amber Dawson

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11 MIN

How to Use AI for Content Creation in Your Workflow

AI has the power to streamline daily tasks and improve content workflow. But where do you start? Let us explain....

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Written by

Ash Winder

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5 MIN

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Profitability vs ROAS – How do you know if your ads are profitable? 

An accurate measure of profitability is about more than just ROAS....

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Written by

Byron Marr

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4 MIN

Digital Marketing for Retail

Digital Marketing for Retail Businesses

Unlock retail success with digital marketing. Discover audience targeting, PPC advertising, SEO optimisation, content marketing, and social media....

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Written by

Daisy Lewis

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4 MIN

ClickTech x Edee

ClickTech’s latest acquisition ends PPC budgeting nightmares 

ClickTech's latest acquisition, EDEE, solves a potentially costly PPC budgeting problem quickly, easily and permanently. And you can book a demo today....

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Written by

Adzooma

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Getting performance in Facebook ads as a small business 

As we approach peak season for eCommerce, SMB owners are looking at where their budget should be allocated to maximise Q4....

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Written by

Byron Marr

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7 MIN

Retail Feature

Are you ready for the Q4 Retail Peak?

Are you ready for the higher search volumes and demand this Q4? Use our Q4 Retail Readiness checklist to get your Microsoft Ads account set...

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Written by

Adzooma

Facebook marketing

The Power of Facebook Marketing in the Digital Age

Unlock the potential of Facebook marketing in the digital age. Discover best practices, from understanding user demographics to adapting to ever-changing algorithms....

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Written by

Aaron Crewe

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