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    • Google
    • Paid
    • PPC

    April 21, 2026

    Why PPC Accounts Don’t Reflect What Actually Works

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    6 MIN

    • Google Ads
    • Microsoft
    • Paid
    • PPC

    April 6, 2026

    How to Prioritise Microsoft Ads Alongside Google

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    2 MIN

    • Google Ads
    • Paid
    • PPC

    March 24, 2026

    Easter Gift Categories: How to Create Higher-Performing Ads

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    8 MIN

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June 2024 Adzooma Updates: Enhancing User Experience and Efficiency

Discover the newest updates to the Adzooma platform, designed to make your in-app experience that much smoother. With improved account selection and the addition of...

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Written by

Tricia Lin

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2 MIN

Introducing: Performance Report Branding

Adzooma introduces Performance Report Branding - a powerful new feature designed to personalize your reports at both the account and Project levels!...

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Written by

Tricia Lin

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5 MIN

Capterra vs. SourceForge: Which Is Best For Software Advertising?

Discover the benefits and differences of Capterra and SourceForge in our comparison guide for the best software advertising platform....

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Written by

Amber Dawson

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11 MIN

How to Use AI for Content Creation in Your Workflow

AI has the power to streamline daily tasks and improve content workflow. But where do you start? Let us explain....

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Written by

Ash Winder

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5 MIN

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Profitability vs ROAS – How do you know if your ads are profitable? 

An accurate measure of profitability is about more than just ROAS....

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Written by

Byron Marr

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4 MIN

Digital Marketing for Retail

Digital Marketing for Retail Businesses

Unlock retail success with digital marketing. Discover audience targeting, PPC advertising, SEO optimisation, content marketing, and social media....

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Written by

Daisy Lewis

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4 MIN

ClickTech x Edee

ClickTech’s latest acquisition ends PPC budgeting nightmares 

ClickTech's latest acquisition, EDEE, solves a potentially costly PPC budgeting problem quickly, easily and permanently. And you can book a demo today....

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Written by

Adzooma

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Getting performance in Facebook ads as a small business 

As we approach peak season for eCommerce, SMB owners are looking at where their budget should be allocated to maximise Q4....

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Written by

Byron Marr

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7 MIN

Retail Feature

Are you ready for the Q4 Retail Peak?

Are you ready for the higher search volumes and demand this Q4? Use our Q4 Retail Readiness checklist to get your Microsoft Ads account set...

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Written by

Adzooma

Facebook marketing

The Power of Facebook Marketing in the Digital Age

Unlock the potential of Facebook marketing in the digital age. Discover best practices, from understanding user demographics to adapting to ever-changing algorithms....

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Written by

Aaron Crewe

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Mastering the Art of Short-Form Storytelling: A Deep Dive into Facebook Reels

Unlock the potential of Facebook Reels with our expert guide. Dive into short-form storytelling, best practices, and maximise your digital impact today....

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Written by

Aaron Crewe

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5 MIN

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How to Create a Successful Viral Marketing Campaign

Viral marketing campaigns have become the holy grail of online advertising. Explore what viral marketing is and how to make your brand go viral....

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Written by

Ash Winder

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5 MIN

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8 Ways to Turn Abandoned Carts into Sales

Shopping cart abandonment is one of the most crucial problems for online businesses to overcome. Discover eight strategies to recover these lost sales....

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Written by

Ash Winder

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5 MIN

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How to Increase the Domain Authority of Your Website

Learn how to improve your website's domain authority and increase search engine rankings with actionable tips and solutions from the experts at Adzooma....

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Written by

Daisy Lewis

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4 MIN

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Last-Click Attribution: Why You’re Leaving Money On The Table

Discover how last-click attribution impacts your marketing ROI. Learn how to optimise your attribution model and generate more revenue at Adzooma....

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Written by

Daisy Lewis

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