9 MIN
- Microsoft
- PPC
October 28, 2025

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC
WRITTEN BY

Amy Gallagher
8 MIN
- Microsoft
- PPC
October 30, 2025

Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC
WRITTEN BY

Jeremy Courty
8 MIN
- Microsoft
- PPC
October 15, 2025

How to Win the Holiday PPC Season in the Age of AI
WRITTEN BY

Craig Graham

The Latest

- Microsoft
- PPC
October 28, 2025

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

9 MIN
- Microsoft
- PPC
October 30, 2025

Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

8 MIN
- Microsoft
- PPC
October 15, 2025

How to Win the Holiday PPC Season in the Age of AI

8 MIN

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April 4, 2023

The Different Kinds of Content You Could Include in Your Content Marketing Plan

Fresh content is essential for promoting your online presence and increasing traffic to your website. Learn what types of content you can use in our...

Written by

Daisy Lewis

March 28, 2023

Why you Should Use Broad Match and Smart Bidding

With competition for advertising space rising, pairing Broad Match and Smart bidding could help you cast a wider net for clients....

Written by

Adzooma

3 MIN

March 28, 2023

What is Value Based Bidding and how do you transition to it?

This article will cover how to use different value based bidding methods for advertisers who want to optimise towards profit or revenues....

Written by

Adzooma

4 MIN

March 28, 2023

Smart Bidding and its benefits vs Manual Bidding

Should you be using Smart Bidding or Manual Bidding in your Google Ads campaign? Find out more here to know which yields better results....

Written by

Adzooma

2 MIN

March 28, 2023

How ‘Bottom of the Funnel’ bidding helps your business grow

With a range of bid strategy objectives available, find out how choosing ‘bottom of the funnel’ strategies will help your business to grow...

Written by

Adzooma

4 MIN

March 28, 2023

An Introduction to Bidding Strategies

Choosing the right bidding strategy is essential to driving your Google Ads costs down. In this article we explore all of the options so you...

Written by

Adzooma

5 MIN

Google

March 23, 2023

What is hashed data and how is it used?

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...

Written by

Adzooma

3 MIN

Google

March 23, 2023

What is a GCLID and what is it used for?

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....

Written by

Adzooma

3 MIN

Google

March 23, 2023

Enhanced Conversions – What’s the benefit?

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...

Written by

Adzooma

1 MIN

March 22, 2023

Creating Your Content Strategy, While Thinking About SEO

Content and SEO are vital for any business's digital marketing plans. Fresh content will help your website rank but only with effective SEO. Learn more...

Written by

Daisy Lewis

March 22, 2023

How to Create a PPC Strategy That Converts

While PPC can be simple to execute, it does take some planning & preparation. Discover expert tips on how to put together a successful PPC...

Written by

Ash Winder

March 21, 2023

How to Overcome a Poisoned Trend Well

Since the pandemic, you may have found yourself feeling a little bit lost when you’re looking at your recent performance data. After a tumultuous few...

Written by

Adzooma

4 MIN

March 21, 2023

What has Usurped Keywords as the King of Paid Search Campaigns?

Unless you’ve been living under a rock for the last few years (/if you don’t work in PPC) you will have noticed that most campaign...

Written by

Adzooma

March 21, 2023

Using Audiences to Improve Efficiency and Insight

The word ‘audience’ is one that you might hear in many different marketing contexts, from identifying your brand’s audience (yes, yes, probably ABC1 18-34’s -...

Written by

Adzooma

5 MIN