We’re excited to announce two brand-new AI-powered Opportunities in Adzooma, designed to make your advertising more effective – and your life a little easier.
At Adzooma, our approach to AI is simple: it’s here to support you, not replace you. These tools are built to enhance your workflow, not automate it away. Every recommendation keeps you in the driver’s seat – with full control and visibility over what goes live in your accounts.
Let’s take a look at what’s new.
Opportunity #1: Utilise All Text Assets in Your Performance Max Campaigns
If your Performance Max asset groups aren’t making the most of all available text slots, you’re leaving performance potential on the table. This new Opportunity identifies exactly what’s missing – and helps you fill in the gaps with AI-generated suggestions.
What does it do?
Adzooma scans your asset group and flags any underused formats across:
- 15 Headlines
- 5 Long Headlines
- 5 Descriptions
Once triggered, you’ll see a guided AI tool to help you generate tailored content – fast.
How it works:
- Generate AI Suggestions: You’ll be prompted to input a few key details:
- Your landing page (pre-filled)
- Tone of voice (e.g. friendly, persuasive, inspiring)
- Key focus (e.g. a seasonal offer or product name)
- Based on this, Adzooma’s AI suggests a complete set of new headlines and descriptions.
- Review & Apply: Choose the content that fits your brand best, edit as needed, and apply. Anything left blank gets tidied up automatically, giving you a clean, complete, optimised asset group.
Remember: You stay in control – every AI suggestion is editable, so you can tailor each asset before publishing.
Opportunity #2: Improve Your Responsive Search Ads
Your Responsive Search Ads (RSAs) perform best when they’re rich, varied, and logically structured. This Opportunity identifies ads that are under-optimised and offers an easy way to enhance them using AI-powered content suggestions.
What does it recommend?
- At least 8 unique headlines
- At least 2 varied descriptions
- Logical, diverse combinations across your ad content
How it works:
- Generate AI Suggestions: Launch the guided tool, add your landing page, select your tone of voice, and specify your ad’s key message.
- Review & Apply: Browse the generated options, choose what works for your brand, make any tweaks, and apply your updates directly within Adzooma.
By optimising these elements, you’ll see a direct impact on Ad Strength – and ultimately, on performance.
Why We’re Using AI – and How We Think About It
These new Opportunities are just the beginning of our ongoing journey with AI. Used thoughtfully, AI can be a powerful co-pilot for marketers – helping to spark ideas, speed up workflows, and surface new insights. It’s most powerful when paired with your creativity and expertise.
At Adzooma, we follow a few guiding principles to make sure AI stays a tool that works for you, not instead of you:
- You’re in control. AI offers inspiration and assistance – but you always have the final say over what goes live.
- Quality needs your expertise. AI suggestions are designed to speed up your work, but your knowledge ensures they fit your brand perfectly.
- Your data stays protected. We handle your advertising data carefully and thoughtfully, with strict limits on what’s sent to third-party models.
- We’re always improving. AI is evolving fast – and so are we. We’ll continue refining suggestions, monitoring results, and exploring new tools to keep delivering the best experience for you.
Ready to Try the New Opportunities?
Head over to your Opportunities tab in Adzooma to see if any of your campaigns qualify for the new Performance Max or RSA suggestions.
We’d love to hear what you think and as always, your feedback helps shape what comes next. You can let us know what you think via the feedback board.
