As we come to the end of Diversity Month on the blog we want to thank everyone for the contributions they’ve made over the past 31 days.

From our staff whose passion in the movement has been unwavering, to the external contributors who’ve provided us with honest, stimulating insight into their own experiences — we recognise that these conversations are never easy, and we’re grateful for all those who’ve lent their voice to the conversation.

For us, Diversity Month was something we’d lined up to coincide with Global Diversity Awareness Month in October, but after the significant momentum generated by the Black Lives Matter movement, we had to shift our priorities.

Because it’s so important that we keep the momentum going. We really can’t let this movement turn into a moment.

And so far it hasn’t, but how often does a name like George Floyd get forgotten about 5 years down the line?

In our message last month, we said we wanted to do more than post a black square on social media; we want to help make a real difference. That’s why we promised what we did, and that’s why we’re acting upon that promise and will continue to update you on its progress over the coming weeks, months and years. We’re currently in contact with Communities Inc discussing how we can make long-lasting changes.

Equality matters immensely to us, both on a personal and professional level. Our industry has long been seen as a closed gate for a number of minority groups, and some of the negative, parochial responses we’ve had to Diversity Month are clear evidence of that. That has to change. And that change has to come through education and from listening to the voices of the unheard.

That’s why, although we wanted to vocalise our support, it’s the other articles we’ve seen across Diversity Month which you should endeavour to read. What you want to see from us is not words but real results and real change.

And that’s what we’ll continue to strive for at Adzooma.