At Adzooma, we’re committed to giving advertisers the tools they need to make campaign management easier and more effective. With that in mind, we’ve made some key updates to our PPC Performance Report, designed to provide you with deeper insights, fairer evaluations, and actionable recommendations.
Here’s what’s new and how it can help you refine your advertising strategy.
1. Expanded Campaign Analysis for Holistic Insights
We’ve enhanced our PPC Performance Report to include more campaign types, ensuring all your efforts are accounted for. While the report previously focused on Search and Display campaigns, it now covers Shopping, Video, Hotel, Performance Max, Demand Gen, Local Services, and more
This expanded analysis offers a complete view of your advertising activity, enabling you to pinpoint growth opportunities and refine your strategies across multiple formats. Whether you’re managing Shopping campaigns or optimising Video ads, the report provides tailored recommendations to support your goals.
Why This Matters:
- Get detailed insights across all the formats you’re running, from Shopping to Video.
- Discover new growth opportunities across lesser-used or underperforming campaign types.
- Ensure your strategy reflects current advertising trends and best practices.
2. Fairer and More Accurate Scoring
We’ve also updated the scoring algorithm in our Performance Report to ensure it accurately reflects your campaign performance. The new system evaluates campaigns based on what you’re running, rather than penalising you for not using formats outside your strategy.
For example, if you’re not running Performance Max campaigns, your score won’t be negatively affected. This means you can focus on optimizing the campaigns that matter most to you or your clients without worrying about irrelevant recommendations impacting your evaluation.
Why This Matters:
- Scores are tailored to the specific campaigns you’re actively running.
- Avoid being penalised for not adopting campaign types that don’t align with your strategy.
- Gain a clear, fair picture of your current advertising performance.
3. Prioritised Recommendations for Faster Improvements
To help you focus your efforts where they’ll have the greatest impact, the Performance Report now prioritises recommendations dynamically. High-priority actions appear at the top of your report, allowing you to tackle the most important opportunities first.
For instance, if your Performance Max score drops due to inactive audience segments, the report will highlight this immediately, enabling you to make quick adjustments. This prioritization ensures you can take targeted actions to improve performance without spending time on less critical issues.
Why This Matters:
- Quickly identify and act on the most impactful recommendations.
- Save time by focusing your efforts on high-priority areas.
- Streamline your workflow with clear guidance on where to start.
How to Get Started with Your Updated Report
These updates make Adzooma’s PPC Performance Report a more powerful tool for managing campaigns across platforms. By expanding campaign analysis, refining scoring, and prioritising recommendations, we’re making it easier to identify opportunities and take meaningful action.
To explore these updates:
- Sign up to Adzooma or login to your account
- Connect your ad accounts to Adzooma.
- Run your updated PPC Performance Report.
- Use the tailored recommendations to refine your campaigns and improve your results.
Get started today and see how these insights can help you achieve better outcomes from your advertising efforts.
