About the Author

Adzooma

Adzooma is an online advertising technology platform that helps businesses and agencies save time, effort and money while growing their business. With a full suite of easy-to-use, cost-effective tools, Adzooma allows you to optimise and manage your online advertising accounts in seconds. For agencies, it enables you to manage multiple accounts, so you can take on more clients without taking on more staff.

Adzooma

‘s Posts

October 12, 2023

Are you ready for the Q4 Retail Peak?

Are you ready for the higher search volumes and demand this Q4? Use our Q4 Retail Readiness checklist to get your Microsoft Ads account set...

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August 3, 2023

July 2023 | Adzooma Updates Summary

Top strategies to maximise your digital marketing this summer....

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June 22, 2023

June 2023 | Adzooma Updates Summary

Top strategies to maximise your digital marketing this summer....

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May 16, 2023

May 2023 | Adzooma Updates Summary

The big GA4 switchover is just around the corner! Will you be ready to roll?...

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4 MIN

April 27, 2023

Differences between Universal Analytics and GA4

The transition date from Universal Analytics to GA4 is rapidly approaching, in this article we’ll cover some of the new metrics to help you get...

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4 MIN

April 27, 2023

3 Steps to Prepare for GA4 Migration

From 1st July 2023 Universal Analytics will no longer collect website tracking data as GA4 becomes the ‘new normal’. This article provides your with 3...

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4 MIN

April 20, 2023

What’s New at Adzooma | April

Keep your business moving forward with these 6 super informative posts...

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5 MIN

March 28, 2023

Why you Should Use Broad Match and Smart Bidding

With competition for advertising space rising, pairing Broad Match and Smart bidding could help you cast a wider net for clients....

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3 MIN

March 28, 2023

What is Value Based Bidding and how do you transition to it?

This article will cover how to use different value based bidding methods for advertisers who want to optimise towards profit or revenues....

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4 MIN

March 28, 2023

Smart Bidding and its benefits vs Manual Bidding

Should you be using Smart Bidding or Manual Bidding in your Google Ads campaign? Find out more here to know which yields better results....

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2 MIN

March 28, 2023

How ‘Bottom of the Funnel’ bidding helps your business grow

With a range of bid strategy objectives available, find out how choosing ‘bottom of the funnel’ strategies will help your business to grow...

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4 MIN

March 28, 2023

An Introduction to Bidding Strategies

Choosing the right bidding strategy is essential to driving your Google Ads costs down. In this article we explore all of the options so you...

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5 MIN

Google

March 23, 2023

What is hashed data and how is it used?

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...

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3 MIN

Google

March 23, 2023

What is a GCLID and what is it used for?

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....

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3 MIN

Google

March 23, 2023

Enhanced Conversions – What’s the benefit?

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...

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1 MIN

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