About the Author

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Amy Gallagher

Amy is a Marketing Executive for Adzooma. She has been working in the SaaS industry for 8 years.

Amy Gallagher

‘s Posts

Performance Max Budgets

Performance Max Budgets & Bidding: How to Drive Growth from Day One

Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start....

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Written by

Amy Gallagher

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6 MIN

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets....

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Written by

Amy Gallagher

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6 MIN

PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

Drowning in spreadsheets trying to manage your PPC budgets? There's another way - come over to the SaaS side....

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Written by

Amy Gallagher

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8 MIN

5 Expert Tips to Cure Your PPC Budget Headaches 

Losing sleep over PPC budgets? Managing paid media spend can be a nightmare - read on and let the experts put your mind at ease....

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Written by

Amy Gallagher

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4 MIN

New Feature Release: Budget Tracking is Live in Adzooma

Our latest new feature has just dropped: a powerful new Budget Tracking feature, now live in your Adzooma dashboard!...

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Written by

Amy Gallagher

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4 MIN

Kill the Silo: Why Cross-Channel Integration Is the Key to Marketing Success in 2025

Our Partner Support Director, Niki Grant, took the stage at the recent Performance MCR event to share fresh insights on one of 2025’s most essential...

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Written by

Amy Gallagher

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