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Niki Grant

Niki Grant

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Calculating conversion value – How to assign value and measure ROAS

Whatever the structure or model of your business, some conversions will be more valuable than others. This article explains how to assign value to conversions...

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Niki Grant

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Which Bid Strategies Require Conversion Tracking?

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...

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Niki Grant

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4 MIN

What Does ChatGPT Mean for Advertisers?

There's been a lot of talk about the recent introduction of ChatGPT to Microsoft, but here's what it means for advertisers....

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Niki Grant

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5 MIN

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Mythbusting Microsoft Ads

In this myth busting article, we’ll review some of the claims that are frequently made around Microsoft Ad and the Bing search engine, and explain...

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Niki Grant

Company

Featured Articles

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