About the Author

/

Niki Grant

Niki Grant

‘s Posts

Retail Feature

Are you ready for the Q4 Retail Peak?

Are you ready for the higher search volumes and demand this Q4? Use our Q4 Retail Readiness checklist to get your Microsoft Ads account set...

image_prson

Written by

Niki Grant

UA vs GA4 Feature image

Differences between Universal Analytics and GA4

The transition date from Universal Analytics to GA4 is rapidly approaching, in this article we’ll cover some of the new metrics to help you get...

image_prson

Written by

Niki Grant

icon_img

4 MIN

UA to GA4 feature image

3 Steps to Prepare for GA4 Migration

From 1st July 2023 Universal Analytics will no longer collect website tracking data as GA4 becomes the ‘new normal’. This article provides your with 3...

image_prson

Written by

Niki Grant

icon_img

4 MIN

Feature image of a person on a laptop searching for something on Google

Why you Should Use Broad Match and Smart Bidding

With competition for advertising space rising, pairing Broad Match and Smart bidding could help you cast a wider net for clients....

image_prson

Written by

Niki Grant

icon_img

3 MIN

Feature image showing bidding on a certain profile

What is Value Based Bidding and how do you transition to it?

This article will cover how to use different value based bidding methods for advertisers who want to optimise towards profit or revenues....

image_prson

Written by

Niki Grant

icon_img

4 MIN

Smart Bidding vs Manual Bidding Feature

Smart Bidding and its benefits vs Manual Bidding

Should you be using Smart Bidding or Manual Bidding in your Google Ads campaign? Find out more here to know which yields better results....

image_prson

Written by

Niki Grant

icon_img

2 MIN

Feature image of people going into a funnel

How ‘Bottom of the Funnel’ bidding helps your business grow

With a range of bid strategy objectives available, find out how choosing ‘bottom of the funnel’ strategies will help your business to grow...

image_prson

Written by

Niki Grant

icon_img

4 MIN

Feature image of a person on a laptop to do Google Ads

An Introduction to Bidding Strategies

Choosing the right bidding strategy is essential to driving your Google Ads costs down. In this article we explore all of the options so you...

image_prson

Written by

Niki Grant

icon_img

5 MIN

Feature image showing what hashed data looks like

What is hashed data and how is it used?

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...

image_prson

Written by

Niki Grant

icon_img

3 MIN

Feature image showing a gclid tag

What is a GCLID and what is it used for?

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....

image_prson

Written by

Niki Grant

icon_img

3 MIN

Feature image of person thinking

Enhanced Conversions – What’s the benefit?

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...

image_prson

Written by

Niki Grant

icon_img

1 MIN

Feature image showing something going up

How to Overcome a Poisoned Trend Well

Since the pandemic, you may have found yourself feeling a little bit lost when you’re looking at your recent performance data. After a tumultuous few...

image_prson

Written by

Niki Grant

icon_img

4 MIN

Feature image of someone on a laptop with a search bar

What has Usurped Keywords as the King of Paid Search Campaigns?

Unless you’ve been living under a rock for the last few years (/if you don’t work in PPC) you will have noticed that most campaign...

image_prson

Written by

Niki Grant

Feature image with lots of likes around a video set up to show audience

Using Audiences to Improve Efficiency and Insight

The word ‘audience’ is one that you might hear in many different marketing contexts, from identifying your brand’s audience (yes, yes, probably ABC1 18-34’s -...

image_prson

Written by

Niki Grant

icon_img

5 MIN

Feature image of a person working

Why Conversion Tracking is Crucial to your Campaign

Being able to measure your key goal for your business is vital to understanding what is working and what is not working with your marketing...

image_prson

Written by

Niki Grant

icon_img

7 MIN

Company

Featured Articles

Profitability vs ROAS – How do you know if your ads are profitable? 

Digital Marketing for Retail Businesses

ClickTech’s latest acquisition ends PPC budgeting nightmares 

Getting performance in Facebook ads as a small business 

OUR FAMILY OF PRODUCTS

© Clicktech Solutions Ltd. t/a Adzooma. All rights reserved. We use cookies to improve your experience on our website. By using our website you consent to us using cookies. More information can be found in our return cookie policy. Looking for the legal stuff? Check out our full terms and conditions of service and our privacy policy.
© 2015 Google Inc. All Rights reserved. Google and the Google Logo/Google Ads Logo are registered trademarks of Google Inc. Facebook and the Facebook logo are trademarks of Facebook Inc. Review ratings from external services are not live and were correct at the time the page was last updated October 2020.