We know the struggles of being an advertiser; when you’re juggling multiple paid ad accounts across different clients and various platforms, finding the time to optimize each account can be a nightmare. Even if you have the time, knowing which optimizations will lead to the best performance and greatest efficiency can add to the complexity of campaign management. These struggles motivated the development of Adzooma and its features, which help advertisers reduce wasted ad spending and achieve better results.
Evolving Our Opportunities Feature
Our users already know and love the power of our Opportunities feature, which has been invaluable for optimizing individual Profiles (i.e., ad accounts). But we asked ourselves: what else can we add to its functionality? What if there was a way to spot and highlight recommendations that consider the performance of all Profiles within a Project, across all your marketing channels? Imagine the potential for achieving even more efficient reach and better overall performance through cross-channel insights. This exciting possibility led us to enhance our popular Opportunities feature for an even more simplified and improved campaign management experience— all while preserving the individual Profile recommendations you know and trust.
Introducing Project-Level Opportunities
Adzooma is excited to unveil its latest feature: Project-Level Opportunities! This innovative addition generates Opportunities specific to the Project(s) you create in Adzooma. Now, you can enable cross-channel recommendations that consider all of the Profiles under a single Project. Our Project-Level Opportunities complement your existing Profile Opportunities, allowing you to layer both Opportunity types for advanced optimization.
Why This Feature Matters
Suppose you wanted to see direct comparisons of conversion costs across platforms so you can make informed budget allocation decisions. Or perhaps you need clear suggestions on how to optimize your budget based on performance data to improve your overall ROI. In these cases, an Opportunity might suggest shifting budget from an underperforming platform with a high cost-per-conversion to a more successful one with lower costs and higher lost impression shares. This small change lets you capitalize on the best-performing platforms for your Project, improving your paid media strategy. Not only does this encourage a holistic digital marketing approach, but it also gives you actionable insights based on multi-platform data.
How to Access Project-Level Opportunities
- Log in to your Adzooma account
- Navigate to ‘Projects’ > select desired Project
- Click ‘Opportunities’
*Note: Similar to the Opportunities for a paid ads Profile, a Project’s Opportunities will refresh on your ‘Next Analysis’ date. Meaning, the frequency at which you receive all new Opportunities is dependent on your subscription plan. If you create a new Project before your Next Analysis date in hopes of getting your Opportunities early, you will still need to wait until the next refresh.
Ready to Optimize Across Platforms?
Let’s recap the key benefits of Project-Level Opportunities:
- More comprehensive campaign optimization through layered insights
- Improved budget allocation based on cross-platform performance
- Enhanced ROI through data-driven decision making
- A more holistic approach to your digital marketing strategy
By leveraging Project-Level Opportunities, you’re not just streamlining your workflow— you’re unlocking the potential for truly integrated, high-performing campaigns. Log in to Adzooma today to explore the possibilities of Project-Level Opportunities!
For more insightful tips, please head over to our blog, or get in touch to speak to our team if you have any questions!
