At Adzooma, we’re on a mission to simplify paid advertising and empower marketers to make smarter, faster decisions. That’s why we are consistently building on and improving our platform with new updates. We’re thrilled to share that our latest feature has just dropped: a powerful new Budget Tracking feature, now live in your Adzooma dashboard.
This update gives you visibility of your advertising budget performance, helping you stay on track, spot issues early, and eliminate the guesswork. No more juggling spreadsheets or manual calculations. Hooray!
💡 Why We Built It
Managing digital ad budgets can be stressful, especially when you’re running multiple campaigns across different platforms. Most advertisers still rely on spreadsheets to track spend, performance, and pacing toward monthly targets.
But spreadsheets are time-consuming, prone to human error, and rarely offer the up-to-date insights needed to react in real time.
With this new feature, we’ve automated the budget monitoring process, giving you a clear, reliable view of where your money is going and whether it’s delivering results.
🚀 What the Budget Tracking Feature Does
Here’s what you can expect:
Account-Level Tracking
Monitor your spend at the advertising account level (e.g., Google Ads, Meta Ads) with a monthly view. It’s easy to set targets and see how each account is performing against those goals.
Daily Progress Updates
Your data refreshes daily, so you’re never working with outdated numbers. See exactly how much you’ve spent and whether you’re on track to hit your monthly targets.
Visual Performance Dashboards
Quickly understand your spend with simple, visual indicators. You’ll see:
- Total spend to date
- Cumulative spend compared to the ideal pace
- Whether you’re under, over, or on budget
- Any associated revenue data (if available), helping you measure return on investment (ROI)
1-Month History View
Understand past performance at a glance. Review the previous month’s total spend vs. target and revenue, so you can benchmark and adjust strategy based on real data.
⚖️ Instantly See If You’re Overspending or Underspending
One of the biggest challenges advertisers face is budget pacing. Spend too fast early in the month, and you risk blowing your budget before the end. Spend too slow, and you might miss out on valuable opportunities.
With Adzooma’s budget tracker, you’ll be able to:
- Spot overspending or underspending as it happens
- Understand where and how to adjust campaigns
- Avoid manual miscalculations and reporting delays
- Make real-time decisions with confidence
📉 Say Goodbye to Spreadsheet Hell
Manual tracking in spreadsheets is not only time-consuming, it’s fragile. A single formula error or missing data point can skew your entire analysis. And keeping things updated across multiple platforms? That’s a full-time job.
With Adzooma’s built-in budget tracking:
- Everything is automated and centralised
- Data is pulled directly from your ad platforms
- Your team stays aligned with one shared, accurate view
📌 Who Is This For?
This feature is designed for:
- PPC Managers & Agencies managing multiple accounts and needing clear oversight
- In-house marketers tracking monthly ad budgets
- Growth-focused businesses that need tighter control over spend and ROI.
Whether you’re spending £500 or £50,000 per month, staying in control of your budget is essential, and now easier than ever.
🔧 How to Get Started
It’s already live and ready to go!
- Log into your Adzooma dashboard.
- Navigate to your chosen profile.
- Click on the Budget Tracker tab in the right hand corner, next to the Opportunities Summary.
- Set your monthly budget for that account.
- Start monitoring your performance!
That’s it. Just a few clicks – no downloads or integrations.
Ready to take control of your ad budget? Head over to your Adzooma account now and see the new Budget Tracking feature in action.
Haven’t signed up yet? Get your free account set up today in just a few clicks!
