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    • Microsoft
    • PPC

    October 21, 2025

    What is Retargeting and Why is it Important in PPC?

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    8 MIN

    • Microsoft
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    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    8 MIN

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

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Feature Image showing Google Ads

What Bidding Strategy is Best for Google Ads?

The best bidding strategy is one that doesn't leave you wondering what you did wrong. Learn how to find the perfect bidding strategy for your...
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Written by

Aaron Crewe

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How Do I Write Good SEO Content?

How do I write good SEO content? Packed with tips and tricks, this guide helps get the most out of your content and improve your...
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Written by

Aaron Crewe

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What are Match Types and which do I choose?

Do you wish to enhance the effectiveness of your keyword selection? Here is all you need to know about match types and the ones to...
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Written by

Aaron Crewe

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What should my Google Ads budget be?

Learn the answer to 'what should my Google Ads budget be?' in this complete guide by Adzooma, which offers some top tips and advice on...
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Written by

Aaron Crewe

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GA4 Tips and Features

With Universal Analytics sunsetting in July 2023, it's time to get prepared for GA4. Here are some features and tips to help....
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Written by

Ash Winder

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How to Set Up a YouTube Ads Campaign

With YouTube getting so many hits every day, it’s the perfect place to get your product or brand in front of a new audience. Find...
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Written by

Raimy Greenland

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How to Optimise Your Website for Voice Search

With the rise of voice assistants and smart home hubs, there is more need than ever to optimise your site for voice search for your...
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Written by

Raimy Greenland

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Search or Shopping? Which Channel Should I Use?

The decision between Search and Shopping is always a tricky one. Here is all the information you need to answer, 'Search or Shopping? Which channel...
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Written by

Aaron Crewe

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Is Link Building Still Important for SEO?

Link building is an essential part of SEO as it helps you build authority on your website. But what does it mean exactly?...
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Written by

Aaron Crewe

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Understanding GA4 And Its Impact On Your Business

Universal Analytics is switching over to Google Analytics 4, but what is it and what does it mean for your business? Read on to find...
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Written by

Ash Winder

How Blogs Can Help Your Business

Want to know a sure-fire way of helping your website’s chance of ranking? Publish high-quality, regular blogs. Read on to find out why....
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Written by

Raimy Greenland

Improve your Digital Presence Today with These Quick Wins

You’ve got a website, and the basic social media platforms. But what else can you do to build on your digital presence? Read on to...
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Written by

Raimy Greenland

How User Experience Improvements can Benefit Your PPC Performance

Find out more about how improvements to your sites user experience can benefit the performance of your PPC advertisements in our latest article....
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Written by

Raimy Greenland

How to include PPC in your digital marketing strategy

Learn about the most successful pay per click techniques, and how to implement them into your overall digital marketing strategy....
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Written by

Aaron Crewe

Display advertising and its place in PPC

How to generate new revenue streams by using digital display advertising as part of your PPC campaign....
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Written by

Aaron Crewe

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