The Latest

    • Microsoft
    • PPC

    September 29, 2025

    The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

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    5 MIN

    • Microsoft
    • PPC

    September 9, 2025

    From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

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    5 MIN

    • Microsoft
    • PPC
    • Product updates

    September 1, 2025

    Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

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    5 MIN

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Choosing The Right Keywords for Your Website

Read the Adzooma guide to choosing the right keywords for your website optimization....
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Written by

Raimy Greenland

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A Guide to optimizing Old Content

Find out why you should and how to go about optimizing old content on your website with our handy guide....
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Written by

Raimy Greenland

3 Tips For Effective Responsive Search Ads

From 1st July for Google, and 29th August for Microsoft, Responsive Search Ads (RSAs) will be the only ad type available. Here are 3 tips...
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Written by

Adzooma

Protect your account with Microsoft’s multi-factor authentication

Microsoft is rolling out their multi-factor authentication, find out here what this means for advertisers....
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Written by

Adzooma

How To Maintain Control Of PPC Ad Messaging

Responsive Search Ads will now be the default Search ads type in 2022....
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Written by

Brooke Osmundson

Give the gift of connection with Reengage

This holiday season, join us in giving the gift of connection to thousands of older people across the UK....
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Written by

Adzooma

How to Nail Your Ad Copy This Holiday Season

Making the most of your holiday ad copy will give you the best chance at grabbing some of those purchases. Here are 7 tips to...
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Written by

Amy Bishop

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Google Shopping Glitches & The Impacts On SMBs.

Before the big Black Friday/Cyber Monday online craze, Google Ads has already reported a bug on Friday, November 12th, affecting Smart Shopping campaigns....
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Written by

Brooke Osmundson

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Boosting sales, loyalty, and ROI through an ultra-personalized customer journey.

Business practices and marketing strategies evolve in parallel with the advancements in technology. Now, everything is just one click away....
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Written by

Alditama

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How to Set Realistic Targets for Your PPC Campaigns This Holiday Season

Whether you’re an E-Commerce brand with booming Q4 sales or a B2B company with declined seasonality, follow these five tips to help supercharge your PPC...
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Written by

Brooke Osmundson

Real Estate Lead Generation Ideas to Boost Your Business

Finding real estate leads can seem like a daunting task. However, with these 4 lead generation ideas, getting leads will not be as hard as...
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Written by

Alditama

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6 MIN

SMB Marketing 101 – Part 4: Creating Successful Campaigns

After getting your plans, your research and your foundations in place; in the final part in this series we look at what you can do...
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Written by

Adzooma

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16 MIN

Google to sunset ETAs

Goodbye ETAs: Google Sets Sunset Date For Expanded Text Ads

ETAs (Expanded Text Ads) will soon be no more. Here's what you need to know and how to prepare your campaigns for the change to...
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Written by

Navah Hopkins

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5 MIN

SMB Marketing 101 – Part 3: Building Your Online Presence

For part three, we will look at the steps you should take when you’re getting your brand out to the masses, and we get first-hand...
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Written by

Adzooma

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19 MIN

SMB Marketing 101 – Part 2: Assessing The Digital Marketing Channels

For part two, we’ll talk to SMB owners about their approach to their brand strategy, and we’ll start to assess what digital marketing channels are...
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Written by

Adzooma

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11 MIN

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