The Latest

    • Microsoft Advertising
    • Paid
    • PPC

    February 17, 2026

    The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

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    10 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 10, 2026

    Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

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    7 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 2, 2026

    Early 2026 PPC: What to Check in Your Paid Ads

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    7 MIN

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Which Bid Strategies Require Conversion Tracking?

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...

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Written by

Adzooma

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4 MIN

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The Importance of Local SEO for a Small Business

Read on to find out how local SEO can benefit your business by drawing in customers who are close to your location and helping you...

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Written by

Aaron Crewe

What Does ChatGPT Mean for Advertisers?

There's been a lot of talk about the recent introduction of ChatGPT to Microsoft, but here's what it means for advertisers....

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Written by

Adzooma

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5 MIN

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Top Tips When Creating Content That Converts

Content is an essential element of a successful digital marketing plan. Here are our top tips for SMEs when creating content that converts in our...

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Written by

Daisy Lewis

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What Is Content Marketing and Why Does It Matter?

Digital marketing is an essential tool for SMEs to promote and grow their businesses. Learn why content marketing is so important in our latest blog....

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Written by

Daisy Lewis

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Mythbusting Microsoft Ads

In this myth busting article, we’ll review some of the claims that are frequently made around Microsoft Ad and the Bing search engine, and explain...

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Written by

Adzooma

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What are the best PPC platforms for your business?

In this article, we take a look at the best PPC platforms for your business to help you decide where to focus your marketing efforts....

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Written by

Ash Winder

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5 MIN

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What is PPC and how does it work?

If you're new to PPC advertising, this article covers everything you need to know to get started....

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Written by

Ash Winder

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The Difference Between Affiliate Marketing and Influencer Marketing

Improve your marketing strategy and boost your business's success by learning the difference between affiliate marketing and influencer marketing....

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Written by

Aaron Crewe

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How to create an affiliate marketing strategy

Find out how to create an effective affiliate marketing strategy and boost the reach of your business in this easy-to-follow guide from Adzooma....

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Written by

Aaron Crewe

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3 MIN

February 2023 | Platform Updates Summary

Read the new Microsoft updates that Adzooma released in February 2023....

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Written by

Adzooma

January 2023 | Platform Updates Summary

New Year is the time for diving into new projects and creating new opportunities. And with that in mind, this month we have a collection...

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Written by

Adzooma

Improve your Google or Microsoft Ads results in minutes with our updated Performance Report

Extract maximum value from your PPC spend by trying Adzooma’s new and improved Performance Report. With 10 brand new updates, it makes improving your results...

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Written by

Adzooma

What Is Schema Markup?

Search terminology is a vital element of using your online presence correctly for the betterment of your business. Learn what schema markup is in our...

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Written by

Daisy Lewis

How Do You Know if Your Website Is Performing Well?

Managing an online presence is an in-depth process that involves making vital decisions about your brand. But how do you know if it's working? Learn...

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Written by

Daisy Lewis

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