We have created a list of the top 10 advertising agencies in the UK, for you to decide which agency is the best fit for you.
You need creative flair and innovative thinking no matter what industry sector you work in. Take a look at these top advertising agencies and choose one to work with you on your next project.
Ogilvy
Location: New York, London
Ogilvy is the crème de la crème of advertising agencies. With offices in over 160 cities all over the globe, they have a wide range of creative experts working with clients as diverse as Boots and Aldi. Their brand awareness is second to none which is why they won the CLIO Agency Network of the Year in 2013. If you want a stalwart of the advertising world to work with you, Ogilvy takes some beating.
Saatchi & Saatchi
Location: London
Saatchi & Saatchi is the company of the ‘lovemark’. This is how they label their advertising projects as they hope that they inspire customer loyalty and leave a mark of love. As a marketing agency, these are the guys that come up with the slogans that we all know and love. Who enjoys painting the town black with Guinness? The brand managers from Saatchi & Saatchi are the brains behind this.
Wieden & Kennedy
Location: London, Portland
For a kookier and more humorous take on advertising, Wieder & Kennedy are well worth a look. If you enjoy the quirkiness of the Cravendale milk adverts or you enjoy watching the mini dancing horse on the Three network ads, this is the company who can recreate this vibe for you. Their marketing experts can launch a social media campaign to hone the company voice and enhance the reach of a brand. They have won a whole host of awards for their innovation and work.
Wunderman Thompson
Location: London, New York
Wunderman Thompson are something of a hybrid company, mixing up a range of advertising credentials with tech and design. This makes them a perfect company for those digital advertisements that you want to project across social media channels. Wunderman Thompson work with up and coming brands who want to surpass the market leaders. Their main edict is to translate content into commerce.
Boxer
Location: Chicago
A brand design agency with heart, Boxer specialises in creating the big brand idea from its inception. They try their hand at everything from digital advertisements to PPC marketing. If you are keen to work with a smaller design-based firm, then forego the Saatchi & Saatchis of the world and opt for a niche bunch of creatives who will work solidly to craft your advertising project.
adam&eveDDB
Location: London
With a list of major clients under their belt like Google, Volkswagen, Marmite and Halifax, these big hitters craft some of the most memorable advertising campaigns in the UK. These advertising pros are expert at pitching nuanced ideas towards the target market of any campaign. They have won numerous awards including the Marketing Magazine’s Agency Of The Year in 2010 and four Epica Awards.
The DDB international network has been around since 1949 and these guys are a part of it. This gives them a bit of kudos when marketing to clients. If you want an award winning agency to work with you, adam&eveDDB could be the team for you.
Bartle Bogle Hegarty
Location: London
‘The Lynx Effect’ is just one of the many catchy and memorable slogans that have entered the popular culture psyche that originated from this company. They use nuanced marketing to enhance a brand and hone the feel and voice of a company. BBH are currently the Creative Review’s Agency of the Year and rightly so. They enjoy working with a range of global clients across an array of different industries. While they may appear a Jack of all trades, their specialists can turn their hand to any PPC marketing campaigns and social media marketing ads. BBH have brand managers that are exceptional at crafting advertising that has longevity.
Mother
Location: London, New York, Los Angeles, Shanghai.
If you are eager to work with an advertising agency that is keen to foster young talent, Mother could be the agency for you. Having been rated the fifth best agency in the world for young creatives, this company is a hive of young and enthusiastic minds ready to tap into the millennial psyche. Why are they called Mother? Who knows? Some people think it’s because they give birth to incredible advertising ideas and others think it could be because they are the nurturer of young and gifted brand managers. Whatever the reason, this agency is an outstanding forward thinking hive mind of ideas.
Grey
Location: New York (with “432 offices in 96 countries, operating in 154 cities”)
At over one hundred years old, this advertising agency is a stalwart of the industry. They have won the Effies Agency Network of The Year four years on the trot between 2005 and 2008. However, don’t think of them as a company that have past their hey day. Grey are still seen as an achingly cool design agency. Cat Deeley is the face of Pantene because of these guys. Rather than focusing on the big idea that launches fast with little longevity, Grey like being in it for the long haul, honing brand awareness and ideas that linger within popular culture across a range of media.
Publicis UK
Location: London
Publicis is another mammoth behemoth of the industry with offices worldwide. The parent company owns Publicis alongside Saatchi & Saatchi, BBH and Razorfish.) However, the Publicis arm of the fleet is worthy of a mention in its own right. The company has been rated number 1 in Creative Performance in the Gunn report every single year for the past decade. Working across print, social media, television and digital, this advertising agency focuses on the detail to gain buy-in from the target market. Multi-award winning, Publicis is renowned for the talent of their brand managers.
Advertising is still big business in the UK, and while there are many excellent agencies worthy of note, these top 10 advertising agencies in the UK should be on your list of possible companies to work with.
