Choosing the best email marketing service for your business can be challenging. It needs to have all the necessary features in order to make it cost-effective. But with so many to choose from in the market, it can be quite overwhelming. But with this list of our top 6 email marketing firms of 2020, your decision will be a lot easier.

In this article, we’ll look at what an email marketing agency does, whether you need one, and compare the top 6 as chosen by us. We’ve made sure the list is a mix of services—with agencies that handle all sides of email marketing to email marketing software providers—to suit all budgets and requirements, for SMEs and larger enterprises.

What does an email marketing agency do?

As the name suggests, email marketing agencies handle the email channel of a marketing strategy. Some of their services include:

• Creating and managing promotional emails, newsletters, and other email content
• Data analysis (ROI, open rates, click-through rates)
• Improve conversions
• Building loyalty
• Driving lifetime customer value

The medium of email is one of the most widely-used across all markets. As such, email marketing is one of the most effective ways to directly reach as large an audience as possible.

1. Mocha Marketing

Location: Midlands. UK

Mocha Marketing specialise in being able to audit a business and develop successful marketing strategies to achieve their client’s goals. They are entirely bespoke to their client’s needs; from strategy to the planning, to the output – from creating the concept to delivering the craft.

They will build and segment your audience, create campaigns, develop a strategy and report back on your statistics. Mocha Marketing believes that a good email campaign is not just the art of sending an email; that’s why their campaigns are built with their client’s goals in mind. By being strategic, they can maximise their client’s results.

2. Content Loop Digital

Locations: Downtown Core, Singapore

Content Loop Digital is Singapore’s leading digital marketing agency. They specialise in SEO, search engine marketing, social media marketing, email marketing and many other digital marketing services.

Their copywriting team will help you craft emails that engage with your audience and compels them to take action. They will also take care of the setup and marketing automation.

3. Bloominari

Location: California, US

Bloominari is a full-service digital marketing and creative design agency dedicated to providing small businesses with solutions to increase their customer base and grow their brands online.

Their team of email marketing experts will help you create and deliver your email messages to your customer’s inbox. Bloominari offers a wide range of email marketing packages, including:

• Email strategy consulting sessions
• Web-based administration of email campaigns
• Email newsletter creation
• Monthly email reports
• Follow-up emails
• Email marketing templates

They will help you build a complete marketing plan that includes thorough research, effective messaging and cohesive distribution, which will drive consumers to your business.

4. Ketchup Marketing

Locations: Leicestershire, UK

Ketchup marketing offers a wide range of email marketing services; you can have personalised one-off emails for you or a branded email template to use in the future. They offer complete email agency services, where they will design, write, send and monitor the performance of as many emails as you need to grow your business.

They will take a considered approach to the design, copywriting and production of your emails, so they’re never mistaken for spam. Every email campaign created is fully integrated with Google Analytics, tracking how successful the email campaigns are. You will see who has opened your emails, whether they clicked on an offer and even what sales were made as a result of the email.

Ketchup Marketing understands the benefits of email and manages multiple campaigns each month, including for large retail brands such as SimplyBe.

5. Shareable

Location: Hertfordshire, UK

Shareable is a specialist digital marketing agency dedicated to empowering new and existing companies, ventures and entrepreneurs through effective paid advertising. Their team of experts will work directly with you to create winning strategies which work for your business goals. From keyword research to daily monitoring and optimising, to retargeting, they will make sure your budget is put to good use, bringing you the results you want.

At Shareable, they believe that there’s no marketing channel with a wider reach than email. As marketers, they are focused on driving conversions for their clients – regardless of whether this is in the form of leads, sales, memberships – their ultimate goal is to turn potential customers into paying customers.

6. Zelst

Location: Harrogate, UK

Zelst is an experienced digital marketing agency that helps clients be seen and get found online and achieve ROI through creative and strategic inbound marketing.

They are experts at helping you to use email marketing to connect, engage and develop a relationship with your audience. They will segment your subscriber list by relevant factors such as gender, location and profession; this will enable them to tailor each email to its intended audience. Your email campaigns will be closely monitored to ensure that they reach their full potential.

They will also regularly cleanse your subscriber list and help you handle unsubscribes to maximise efficiency and help you get the most out of your email marketing.

Do you need email marketing?

When it comes to finding and converting leads, it’s important not only to try to grab the attention of those who don’t know your brand but to also work on those who are already engaged. Those within your audience who are most interested could be willing to sign up for emails, and email marketing is all about optimising your use of the medium to make it as effective and convincing as possible.

Hubspot compiled an extensive list of email marketing stats with some interesting findings:

• In the US alone, it was estimated that $350 million was spent on email advertising in 2019
• 59% of survey respondents said marketing emails influenced their intent to buy
• Over 59% of marketers said email was their biggest source of ROI

Whether you’re an online commercial business or in the B2B sphere, email marketing can offer some real progress towards your company-wide goals.

The best email marketing strategy is the one that is built to the specific needs and strengths of your business. Consider your goals, how email marketing can help with those, and then choose the team that fits that approach. Be sure to take a closer look at each of the email marketing firms mentioned above to get a better feel for how each team focused on improving your approach through email. We also have a great selection of email marketing agencies on the Adzooma Marketplace.