Conversions on your websites relate to when a visitor converts into a paying customer by choosing your business over your competitors. This highly desirable event also expands to other interactions, such as filling out enquiry forms, signing up for newsletters and more. 

There are many methods to increase your online conversions, such as web design, SEO and Social Media but one of the most successful methods is to create beneficial content strategies that inspire conversion. 

Why Are Conversions Important?

Conversions are the number of visitors to your online platforms who then go on to purchase your products or fill in an enquiry form about your services. Conversions are a way to indicate you’re your marketting strategy is working. The more conversions you aquire, the more succesful your strategy is. Increased conversions have a beneficial effect on revenue and increase returning customers. Conversions provide many benefits for businesses, such as:

1. Generating Money: The conversion of website visitors into paying customers is known as an online conversion. Businesses can increase revenue and customer base by optimising the conversion process.

2. Acquisition of Customers: Because they provide an opportunity to convert website visitors into paying customers, online conversions can efficiently acquire new customers.

3. Enhanced Customer Value Over Time: Because they have already demonstrated an interest in the business and are more likely to make repeat purchases, customers acquired through online conversions will likely have a higher lifetime value.

4. Collection of Data: Customers’ preferences and behaviour can be better understood through online conversions, which can guide future marketing and business decisions.

5. Enhanced Experience for Users: A better user experience can result from a conversion process that is streamlined and optimised, which can also increase customer satisfaction and loyalty.

6. Advantage over rivals: Businesses with higher conversion rates are likely to see better results in terms of revenue and customer acquisition, so having the ability to convert website visitors into customers effectively can provide a competitive advantage.

Add Fresh Content Regularly

Conversions are helped or hindered by several factors on your website. For example, the navigation and design can either guide your visitors to where you want them to go or confuse and frustrate them until they leave. The frequency of when you upload new, informative content to your website is vital for attracting visitors and creating more conversions. Regular content updates will show your business is active and engaged in its field and help improve its SEO (search engine optimisation) across search engines like google. 

SEO Optimise Your Content for Google

When creating fresh new content, you can improve its effectiveness by including SEO techniques. Using SEO organically and naturally will benefit your content on google. 

Optimising your pages by using keywords in the right proportions is a good practice. Keyword stuffing, however, will hurt your ranking because search engines need keywords to know how relevant a page is, and keyword abuse will not only cloud the purpose of the page but the stuffing will lower your page ranking. 

You need to be able to keep your readers in mind as well as the search engine with a keyword distribution of 1-3%. Because Google recognises similar words when performing a search, keywords should also be grouped in synonymous sets. Google values Latent Semantic Indexing (LSI) keywords because they are, in essence, closely related to other search queries. Because different people will search for the same thing using different terms, using LSI keywords can help your page rank higher. So, ensure to conduct keyword research for your content.

Make Sure to Optimise for Mobile

Users are no longer limited to browsing the web on a computer; most users will spend more time browsing their mobile to browse the internet, making mobile optimisation more important than ever. 

Every element of your site, from the overall design to the content within it, needs to cater to the limitations of mobile devices to increase the number of people visiting and the potential conversions involved. Firstly, the user experience is improved for mobile visitors by making it easier to navigate space with the content and increasing its visibility. Secondly, this vital optimisation will enhance your search engine rankings amongst mobile users and assist with your goal of being on the first page. Remember, being seen by more people means more traffic drawn to you than your competitors. 

Faster loading times are vital for creating more conversions, and your content can positively or negatively affect this. Webpages that are not streamlined will take significantly longer to load, creating frustration for the user and increasing the chance they will abandon your page and look for another. When adding content to your website, you need to ensure it is sufficiently compressed to reduce the amount of data required to be loaded. This relates to any product images your share, embedded videos and even the length of the content itself. Quicker loading pages will be viewed by far more people, significantly increasing conversions. 

Monitor Your Conversion Rate

All businesses with an online presence will prioritise constantly increasing their conversion rate to make it the best it can be. A conversion rate will monitor the number of users who visited your site and completed a desired action. These are calculated by taking the converted users, dividing them by the size of your visitor base, and converting the result into a percentage. 

This percentage is an effective way of creating comparisons between the financial quarters on the number of conversions. It can also be used to compare your business’s success with a competitor and help managers make informed decisions on the future of their digital marketing.

 When monitored, conversion rate analysis will help reveal the areas of your marketing that are succeeding so they can be pursued and eliminate the failing areas. They can also help you adapt your strategies to meet the shifting tastes of your desired customer base. If you have any questions about increasing your conversions, contact us; Adzooma is here to help.