September 17, 2025

How to Get Microsoft Shopping Campaigns Holiday-Ready

Prepare your Microsoft Shopping Campaigns for the holiday season with effective strategies. Discover best practices for audience segmentation, query funnelling, product categorisation, and profitability-based approaches...

Written by

Amy Gallagher

Microsoft, PPC

September 9, 2025

From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

You can run but you can't hide – the holiday season is just around the corner, which is a critical time for e-commerce brands. We...

Written by

Amy Gallagher

5 MIN

Google, Microsoft, PMAX, PPC

August 21, 2025

Performance Max Budgets & Bidding: How to Drive Growth from Day One

Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start....

Written by

Amy Gallagher

6 MIN

Google, Microsoft, PMAX, PPC

August 12, 2025

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets....

Written by

Amy Gallagher

6 MIN

cross-channel, Marketing, Microsoft

June 30, 2025

Kill the Silo: Why Cross-Channel Integration Is the Key to Marketing Success in 2025

Our Partner Support Director, Niki Grant, took the stage at the recent Performance MCR event to share fresh insights on one of 2025’s most essential...

Written by

Amy Gallagher

Microsoft, Updates

April 8, 2025

Stay Compliant: Update Your Microsoft UET Setup Before the 5th May Deadline

Stay compliant with Microsoft Advertising’s Consent Mode update. Learn what to do before the 5th May deadline to avoid tracking and optimisation issues....

Written by

Adzooma

SEO, tiktok, tiktokadvertising, tiktokseo

November 5, 2024

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

One of the hottest debates in digital marketing right now is TikTok as a search engine. Learn about the algorithm and how to get more...

Written by

Adzooma

October 17, 2024

How To Improve Low Display CTR and Drive Better Ad Results

Learn five practical strategies to improve low display ad CTR and boost engagement. From refining audience targeting to optimizing ad design and testing creative variations,...

Written by

Adzooma

Ads, Microsoft

October 17, 2024

How Multimedia Ads Can Boost Your Visibility and Engagement

Learn how Microsoft Advertising’s Multimedia Ads (MMAs) can help your brand stand out in search results by combining compelling visuals with concise messaging. Discover the...

Written by

Adzooma

October 16, 2024

How to Optimise Microsoft Advertising Shopping Feeds for Maximum Results

Learn how to optimise your Microsoft Advertising Shopping Feed for better visibility and conversions. This guide covers essential strategies such as crafting detailed product titles,...

Written by

Adzooma

Microsoft

October 16, 2024

The Beginner’s Guide to Microsoft Advertising Shopping Feeds

Learn the essentials of setting up and optimising a Microsoft Shopping Feed in this beginner-friendly guide. Discover how to manage product data, improve ad visibility,...

Written by

Adzooma

AI, Content

June 5, 2024

How to Use AI for Content Creation in Your Workflow

AI has the power to streamline daily tasks and improve content workflow. But where do you start? Let us explain....

Written by

Ash Winder

5 MIN

Google, PPC

August 18, 2021

How To Apply The Top 3 Essential Automation Rules For Every Business

Find out how to apply the Broken Campaign Alert, Low Quality Score Warning and Pause Underperforming Keywords rule to protect and optimize your campaigns inside...