Google’s AI Overviews are reshaping PPC. Here’s what’s changing, why it matters, and how agencies and freelancers can adapt to stay ahead....
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Written by

Amy Gallagher

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8 MIN

Q4 is the busiest and most profitable time of year for retailers, and the pressure is on for PPCers to deliver. In our recent webinar,...
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Written by

Amy Gallagher

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5 MIN

Prepare your Microsoft Shopping Campaigns for the holiday season with effective strategies. Discover best practices for audience segmentation, query funnelling, product categorisation, and profitability-based approaches...
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Written by

Amy Gallagher

You can run but you can't hide – the holiday season is just around the corner, which is a critical time for e-commerce brands. We...
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Written by

Amy Gallagher

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5 MIN

Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start....
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Written by

Amy Gallagher

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6 MIN

Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets....
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Written by

Amy Gallagher

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6 MIN

Our Partner Support Director, Niki Grant, took the stage at the recent Performance MCR event to share fresh insights on one of 2025’s most essential...
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Written by

Amy Gallagher

Stay compliant with Microsoft Advertising’s Consent Mode update. Learn what to do before the 5th May deadline to avoid tracking and optimisation issues....
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Written by

Adzooma

One of the hottest debates in digital marketing right now is TikTok as a search engine. Learn about the algorithm and how to get more...
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Written by

Adzooma

Learn five practical strategies to improve low display ad CTR and boost engagement. From refining audience targeting to optimizing ad design and testing creative variations,...
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Written by

Adzooma

Learn how Microsoft Advertising’s Multimedia Ads (MMAs) can help your brand stand out in search results by combining compelling visuals with concise messaging. Discover the...
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Written by

Adzooma

Learn how to optimise your Microsoft Advertising Shopping Feed for better visibility and conversions. This guide covers essential strategies such as crafting detailed product titles,...
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Written by

Adzooma

Learn the essentials of setting up and optimising a Microsoft Shopping Feed in this beginner-friendly guide. Discover how to manage product data, improve ad visibility,...
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Written by

Adzooma

AI has the power to streamline daily tasks and improve content workflow. But where do you start? Let us explain....
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Written by

Ash Winder

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5 MIN

Find out how to apply the Broken Campaign Alert, Low Quality Score Warning and Pause Underperforming Keywords rule to protect and optimize your campaigns inside...
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Written by

Danielle Strouther

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15 MIN