Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start....
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Written by

Amy Gallagher

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6 MIN

Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets....
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Written by

Amy Gallagher

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6 MIN

Our Partner Support Director, Niki Grant, took the stage at the recent Performance MCR event to share fresh insights on one of 2025’s most essential...
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Written by

Amy Gallagher

Stay compliant with Microsoft Advertising’s Consent Mode update. Learn what to do before the 5th May deadline to avoid tracking and optimisation issues....
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Written by

Adzooma

One of the hottest debates in digital marketing right now is TikTok as a search engine. Learn about the algorithm and how to get more...
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Written by

Adzooma

Learn five practical strategies to improve low display ad CTR and boost engagement. From refining audience targeting to optimizing ad design and testing creative variations,...
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Written by

Adzooma

Learn how Microsoft Advertising’s Multimedia Ads (MMAs) can help your brand stand out in search results by combining compelling visuals with concise messaging. Discover the...
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Written by

Adzooma

Learn how to optimise your Microsoft Advertising Shopping Feed for better visibility and conversions. This guide covers essential strategies such as crafting detailed product titles,...
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Written by

Adzooma

Learn the essentials of setting up and optimising a Microsoft Shopping Feed in this beginner-friendly guide. Discover how to manage product data, improve ad visibility,...
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Written by

Adzooma

Prepare your Microsoft Shopping Campaigns for Q4's seasonal surge with effective strategies. Discover best practices for audience segmentation, query funnelling, product categorisation, and profitability-based approaches...
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Written by

Adzooma

AI has the power to streamline daily tasks and improve content workflow. But where do you start? Let us explain....
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Written by

Ash Winder

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5 MIN

Find out how to apply the Broken Campaign Alert, Low Quality Score Warning and Pause Underperforming Keywords rule to protect and optimize your campaigns inside...
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Written by

Danielle Strouther

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15 MIN

Discover how to leverage SEO to grow your business with our step-by-step guide on how to build and SEO strategy....
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Written by

Danielle Strouther

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10 MIN

Customers of today want to be enrolled into a brand’s bigger vision. They want to know your why, and how your purpose aligns with their...
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Written by

The Joyful

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13 MIN

A new year brings with it a fresh opportunity to review and update your digital marketing strategy, but how can you futureproof your plans?...
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Written by

Astute Media

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14 MIN