Retargeting PPC

What is Retargeting and Why is it Important in PPC?

Ready to make your holiday ads work harder? Learn how retargeting helps you reach ready-to-buy shoppers and boost PPC ROI this season....
image_prson

Written by

Amy Gallagher

icon_img

8 MIN

Craig Hiatt Win PPC in AI Era

How to Win the Holiday PPC Season in the Age of AI

AI is changing the game for PPC, and it's especially evident during holiday peak retail season. Craig Graham shares his insight on how PPCers can...
image_prson

Written by

Craig Graham

icon_img

8 MIN

AI overviews PPC

AI Overviews: How They’re Changing the Game in PPC

Google’s AI Overviews are reshaping PPC. Here’s what’s changing, why it matters, and how agencies and freelancers can adapt to stay ahead....
image_prson

Written by

Amy Gallagher

icon_img

8 MIN

Microsoft Ads for Holiday Season

The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

Q4 is the busiest and most profitable time of year for retailers, and the pressure is on for PPCers to deliver. In our recent webinar,...
image_prson

Written by

Amy Gallagher

icon_img

5 MIN

Holiday Shopping Campaigns

How to Get Microsoft Shopping Campaigns Holiday-Ready

Prepare your Microsoft Shopping Campaigns for the holiday season with effective strategies. Discover best practices for audience segmentation, query funnelling, product categorisation, and profitability-based approaches...
image_prson

Written by

Amy Gallagher

Native Ads

From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

You can run but you can't hide – the holiday season is just around the corner, which is a critical time for e-commerce brands. We...
image_prson

Written by

Amy Gallagher

icon_img

5 MIN

Performance Max Budgets

Performance Max Budgets & Bidding: How to Drive Growth from Day One

Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start....
image_prson

Written by

Amy Gallagher

icon_img

6 MIN

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets....
image_prson

Written by

Amy Gallagher

icon_img

6 MIN

Kill the Silo: Why Cross-Channel Integration Is the Key to Marketing Success in 2025

Our Partner Support Director, Niki Grant, took the stage at the recent Performance MCR event to share fresh insights on one of 2025’s most essential...
image_prson

Written by

Amy Gallagher

Stay Compliant: Update Your Microsoft UET Setup Before the 5th May Deadline

Stay compliant with Microsoft Advertising’s Consent Mode update. Learn what to do before the 5th May deadline to avoid tracking and optimisation issues....
image_prson

Written by

Adzooma

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

One of the hottest debates in digital marketing right now is TikTok as a search engine. Learn about the algorithm and how to get more...
image_prson

Written by

Adzooma

How To Improve Low Display CTR and Drive Better Ad Results

Learn five practical strategies to improve low display ad CTR and boost engagement. From refining audience targeting to optimizing ad design and testing creative variations,...
image_prson

Written by

Adzooma

How Multimedia Ads Can Boost Your Visibility and Engagement

Learn how Microsoft Advertising’s Multimedia Ads (MMAs) can help your brand stand out in search results by combining compelling visuals with concise messaging. Discover the...
image_prson

Written by

Adzooma

How to Optimise Microsoft Advertising Shopping Feeds for Maximum Results

Learn how to optimise your Microsoft Advertising Shopping Feed for better visibility and conversions. This guide covers essential strategies such as crafting detailed product titles,...
image_prson

Written by

Adzooma

The Beginner’s Guide to Microsoft Advertising Shopping Feeds 

Learn the essentials of setting up and optimising a Microsoft Shopping Feed in this beginner-friendly guide. Discover how to manage product data, improve ad visibility,...
image_prson

Written by

Adzooma