Google Ads Audit

Your August Google Ads Account Audit 

ROAS can make Google Ads performance look stronger than it really is. Learn how to check whether your campaigns are driving revenue or actual profit....

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Written by

Amy Gallagher

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7 MIN

ROAS vs Profit

ROAS vs Profit: Are You Optimising the Right Metric?

ROAS can make Google Ads performance look stronger than it really is. Learn how to check whether your campaigns are driving revenue or actual profit....

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Written by

Amy Gallagher

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7 MIN

Microsoft and Google Ads

How to Prioritise Microsoft Ads Alongside Google

For paid marketers, Easter isn’t a slow burn – it’s a sprint. Here's how to run Easter campaigns on Microsoft Advertising. From PMax to audience...

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Written by

Amy Gallagher

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2 MIN

Easter ads

Easter Gift Categories: How to Create Higher-Performing Ads

For paid marketers, Easter isn’t a slow burn – it’s a sprint. Here's how to run Easter campaigns on Microsoft Advertising. From PMax to audience...

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Written by

Amy Gallagher

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8 MIN

Google Ads Search Terms

How to Review Google Ads Search Terms Without Breaking Performance

Google Ads search term reviews don’t need to be risky. Learn how to spot patterns, make confident exclusions, and avoid over-optimising....

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Written by

Amy Gallagher

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8 MIN