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How to Create a PPC Strategy That Converts

While PPC can be simple to execute, it does take some planning & preparation. Discover expert tips on how to put together a successful PPC...
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Written by

Ash Winder

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How to Overcome a Poisoned Trend Well

Since the pandemic, you may have found yourself feeling a little bit lost when you’re looking at your recent performance data. After a tumultuous few...
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Written by

Adzooma

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4 MIN

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What has Usurped Keywords as the King of Paid Search Campaigns?

Unless you’ve been living under a rock for the last few years (/if you don’t work in PPC) you will have noticed that most campaign...
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Written by

Adzooma

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Using Audiences to Improve Efficiency and Insight

The word ‘audience’ is one that you might hear in many different marketing contexts, from identifying your brand’s audience (yes, yes, probably ABC1 18-34’s -...
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Written by

Adzooma

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5 MIN

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March 2023 | Platform Updates Summary

Find out what improvements we’ve made to our Performance Report and see the difference it can make to your advertising campaigns....
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Written by

Adzooma

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Small Business Advertising: Where to Spend Your Budget

Discover expert tips on how to choose the right online advertising channels for your small business, from content marketing to pay-per-click....
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Written by

Ash Winder

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6 MIN

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How to create an effective website design?

Your website is one of the first impressions your business makes so it's highly important that it is as effective as possible. We'll discuss how...
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Written by

Aaron Crewe

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4 MIN

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Why Conversion Tracking is Crucial to your Campaign

Being able to measure your key goal for your business is vital to understanding what is working and what is not working with your marketing...
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Written by

Adzooma

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7 MIN

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Calculating conversion value – How to assign value and measure ROAS

Whatever the structure or model of your business, some conversions will be more valuable than others. This article explains how to assign value to conversions...
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Written by

Adzooma

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Which Bid Strategies Require Conversion Tracking?

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...
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Written by

Adzooma

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4 MIN

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The Importance of Local SEO for a Small Business

Read on to find out how local SEO can benefit your business by drawing in customers who are close to your location and helping you...
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Written by

Aaron Crewe

What Does ChatGPT Mean for Advertisers?

There's been a lot of talk about the recent introduction of ChatGPT to Microsoft, but here's what it means for advertisers....
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Written by

Adzooma

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5 MIN

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Top Tips When Creating Content That Converts

Content is an essential element of a successful digital marketing plan. Here are our top tips for SMEs when creating content that converts in our...
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Written by

Daisy Lewis

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What Is Content Marketing and Why Does It Matter?

Digital marketing is an essential tool for SMEs to promote and grow their businesses. Learn why content marketing is so important in our latest blog....
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Written by

Daisy Lewis

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Mythbusting Microsoft Ads

In this myth busting article, we’ll review some of the claims that are frequently made around Microsoft Ad and the Bing search engine, and explain...
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Written by

Adzooma

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