Adzooma has launched two brand-new opportunities for Microsoft Ads users – just in time for the upcoming holiday shopping season.
The holiday shopping season is almost here, and with it comes one of the most competitive times of the year for advertisers. Consumers are browsing, comparing, and buying at record rates, which means brands need to be visible, relevant, and ready to convert.
That’s why Adzooma has launched two timely new Microsoft Advertising opportunities designed to give PPC pros and agencies an edge this season: UET Tag implementation and Dynamic Product Remarketing. Together, these features remove technical barriers and highlight untapped revenue opportunities just when businesses need them most.
And with Microsoft Advertising reaching over 1 billion users worldwide, these opportunities are more powerful than many marketers realise. It’s a platform brimming with potential for advertisers willing to think beyond the usual suspects.
Implement the Microsoft Ads UET Tag to Unlock Your Account’s Full Potential
Holiday campaigns live and die on data. Without accurate conversion tracking, advertisers can’t measure what’s working, optimize spend, or fuel automated bidding strategies that scale performance during peak shopping periods.
That’s where the Universal Event Tracking (UET) tag comes in. As the single most important piece of code in Microsoft Ads, it powers everything from remarketing to smart bidding.
Now, Adzooma makes sure no advertiser enters the season unprepared. The new Microsoft Ads UET Tag automatically detects if your Microsoft Ads account is missing a tag, or if one exists but hasn’t been installed correctly, and provides a quick solution.
Why It Matters for Holiday Campaigns
Track Conversions: Measure the sales, form fills, and downloads that matter most in real time.
Build Remarketing Audiences: Retarget holiday browsers who didn’t buy on their first visit—a high-converting audience during peak shopping.
Unlock Smart Bidding: Ensure Microsoft’s automated bidding strategies have the data they need to maximize sales while controlling costs.
Enhance Bidding Signals: Provide extra behavioral data that helps algorithms deliver smarter ads when competition is fiercest.
How It Works In Adzooma
- If a tag exists but isn’t live on your site, Adzooma surfaces the exact script for fast copy-and-paste into your site’s
<head>. - If no tag exists, a “Create UET tag” button generates one instantly via API.
- Clear instructions and links to Microsoft Ads documentation make setup simple.
- By removing the technical hurdles, Adzooma ensures advertisers can go into the busiest quarter of the year with data-driven confidence.
Boost Your Sales with Dynamic Product Remarketing
Holiday shoppers are notorious window browsers, researching and adding items to carts they may or may not complete. Dynamic Product Remarketing gives advertisers the power to bring them back with highly personalised ads that showcase the exact products they’ve already viewed.
Adzooma now identifies accounts that are perfectly positioned for Dynamic Product Remarketing but haven’t launched it yet, and will alert you to the opportunity in your Adzooma platform.
Why It Matters For Holiday Campaigns
Hyper-Personalized Ads: Serve shoppers tailored ads featuring the exact products they’ve shown interest in—perfect for gifting season.
Increased Conversions & ROI: Remind hesitant buyers to come back and complete their purchase, turning browsers into buyers during peak demand.
Leverages Existing Assets: Designed for advertisers already running shopping campaigns and tracking conversions, making activation quick and painless.
How It Works In Adzooma
- Adzooma identifies accounts with a working UET tag, active product campaigns, and recent conversions but no remarketing setup.
- A modal explains the benefits of dynamic remarketing and provides step-by-step setup guidance in Microsoft Ads.
- A direct link takes users straight to the campaign creation screen to act immediately.
In the near future (V2), Adzooma will make it possible to build entire dynamic remarketing campaigns directly in-platform—making setup even faster, right when advertisers need it most.
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Smash Your Holiday Season Sales Targets
With the holiday shopping season approaching fast, the timing of these releases couldn’t be better. The end of the year is when PPC pros are under the most pressure to deliver results, with fierce competition and clients expecting strong returns.
Adzooma’s new opportunities for Microsoft Ads help you navigate the busiest shopping weeks of the year. Together, they form a powerful toolkit designed to give advertisers a sharper edge when every click and conversion counts.
By surfacing these intelligent, ready-to-action opportunities, Adzooma removes the technical guesswork, highlights untapped revenue potential, and allows PPC pros and agencies to focus on strategy rather than setup. In doing so, it provides the clarity, automation, and competitive advantage that advertisers need to maximize Microsoft Advertising’s full potential during the holiday rush, and to carry that momentum into the new year.
Ready to make this your most successful holiday season yet? Log in to your Adzooma account today to see the new Microsoft Ads opportunities waiting for you.
