The Adzooma dashboard has undergone a glow-up for 2026! From a cleaner account overview to smarter opportunity prioritisation, see how Adzooma helps you act faster and optimise with confidence.

When you log into Adzooma, our goal has always been for you to immediately understand how your accounts are performing and know exactly what to do next.

That principle has guided the latest round of dashboard updates. We’ve simplified the experience, removed unnecessary clutter, and introduced clearer prioritisation so you can focus on the actions that genuinely impact performance.

Below, we’ll walk through what’s new in the Adzooma dashboard and how these changes make it easier to assess performance, spot issues early, and take action with confidence.

Why We Updated the Adzooma Dashboard

As Adzooma has grown, so has the amount of data and insight available across paid advertising, SEO, and web performance.

But more data doesn’t always mean more clarity.

From user feedback, one theme came through consistently: you want to see the most important information first – without scrolling, searching, or second-guessing where to focus.

With that in mind, we redesigned key areas of the dashboard to:

• Surface critical insights immediately
  
• Bring high-impact actions to the forefront
  
• Reduce unnecessary noise
  
• Support both new and experienced users more clearly.

A Cleaner First View When You Log In

One Consolidated Account Score

The top of the dashboard now features a single, consolidated Account Score bar.

Instead of multiple large, text-heavy scorecards, you’ll see:

• A clear overview of overall account health
  
• Key scores displayed consistently
  
• Additional context available via tooltips when you need it
  

This makes it easier to assess performance quickly, and dive deeper only when it’s useful.

“At a Glance” Insights That Guide Your Focus

Spot Issues and Wins Instantly

We’ve introduced a new At a glance section that highlights the most important movements across your profiles.

It’s designed to answer one simple question: “Where should my attention go right now?”

You’ll see up to three key insights, such as:

• A critically low profile score that needs attention
  
• The largest recent score drop
  
• The most significant improvement
  

Each insight is clickable, taking you directly to the relevant profile – helping you move from insight to action without unnecessary steps.

Top Opportunities, Prioritised by Impact

Know Exactly What to Do Next

The updated Top Opportunities module highlights up to three high-impact, actionable opportunities across your connected paid advertising accounts.

Opportunities are prioritised based on:

• Where you’re spending the most
  
• Where changes are likely to deliver the biggest performance gains
  

Only opportunities you can actively apply are shown, removing low-value or purely informational suggestions.

Each opportunity includes:

• A clear description of the improvement
  
• The expected benefit
  
• A direct View & Apply CTA
  

This means less time reviewing reports and more time acting on changes that can genuinely move performance.

Better Guidance for New Adzooma Users

Clear Next Steps Without Dashboard Clutter

For new users, knowing where to start can feel overwhelming.

We’ve improved onboarding by:

• Removing static “what to do next” sections
  
• Introducing dynamic, in-app guidance and checklists
  
• Delivering updates contextually, rather than as permanent dashboard blocks
  

This ensures new users get support when they need it, without adding noise for experienced users.

Clear Messaging While Your Data Is Being Analysed

No Guesswork During Setup

If you’ve recently connected new paid profiles, the dashboard now clearly explains what’s happening behind the scenes.

You’ll see messaging that confirms:

• Performance reports and opportunities are being generated
  
• Everything is working as expected
  
• When results are likely to appear
  

This added clarity removes uncertainty and reassures you that insights are on the way.

What These Updates Mean for You

Together, these improvements are designed to help you:

• Understand account health more quickly
  
• Focus on the actions with the biggest impact
  
• Spend less time navigating and more time optimising
  
• Feel confident about what to do next
  

Whether you’re managing one account or many, the updated Adzooma dashboard is built to support clearer, more confident decision-making.

👉 Log in to Adzooma to explore the updated dashboard, now live!

Frequently Asked Questions

What has changed in the Adzooma dashboard?
The dashboard now includes a simplified Account Score overview, an At a glance insights section, prioritised Top Opportunities, improved onboarding guidance, and clearer messaging during data analysis.

Does this affect existing Adzooma users?
Yes. All users will see the updated dashboard experience when they log in.

Are opportunities still account-specific?
Yes. Opportunities are still generated at account level, but the dashboard now highlights the most impactful ones across all connected paid profiles.

Is this update available on free plans?
Dashboard improvements apply across Adzooma plans, though access to certain features may vary by plan.