About the Author

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Amber Dawson

I’m the Creative Content Strategist at Adzooma and spend my time coming up with ideas and writing about Digital Marketing. My work features on the likes of Marketing Donut and PPC Protect. I studied English at Exeter University and have a Creative Advertising Masters from Falmouth. In my spare time, I like to read, draw and get taken for walks by my German Shepherd.

Amber Dawson

‘s Posts

Why You Should Ditch Content Creation Tools

Content creation tools are all the rage but are they worth it?...
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Written by

Amber Dawson

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11 MIN

Here’s What We Learnt From BrightonSEO in September

Twice a year, Brighton hosts BrightonSEO. Our marketing team visited the seaside resort and wrote about what we learnt from the conference....
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Written by

Amber Dawson

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7 MIN

What are Google Ads Keyword Match Types?

Learn how to correctly use Google Ads keyword match types and improve your conversions, traffic and how your budget is spent....
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Written by

Amber Dawson

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10 MIN

Social Media Marketing Agencies: Are They Dead in 2021?

There are plenty of social media agencies to choose from, but are they the right option for your business?...
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Written by

Amber Dawson

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8 MIN

How Monzo’s Brand Message Is Challenging The Banking Industry

Monzo is busy showing the fintech world how things should be done with their brand message. But what can we learn from their success?...
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Written by

Amber Dawson

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15 MIN

Why Keywords in Meta Titles and Headings are Important

Adding keywords to meta titles and heading tags is still important in SEO and could make a difference to your rankings....
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Written by

Amber Dawson

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11 MIN

Product Update: Optimise Your Google Ads Faster Than Ever With Automation

Our time-saving automation feature is now live for everyone. See how it can give you more control of your Google Ads and better optimise your...
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Written by

Amber Dawson

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3 MIN

Why Herd Marketing Can Hurt Your Business

Just because everyone else is doing something, doesn’t mean it’s right. Make it easy for people to choose you by standing out from the herd....
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Written by

Amber Dawson

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10 MIN

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