About the Author

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Amber Dawson

I’m the Creative Content Strategist at Adzooma and spend my time coming up with ideas and writing about Digital Marketing. My work features on the likes of Marketing Donut and PPC Protect. I studied English at Exeter University and have a Creative Advertising Masters from Falmouth. In my spare time, I like to read, draw and get taken for walks by my German Shepherd.

Amber Dawson

‘s Posts

Diversity In Tech

The Startling Lack of Diversity in Tech [Infographic]

For July, we will be casting a spotlight on the lack of diversity in tech with a series of articles on race, gender, sexuality, class,...

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Written by

Amber Dawson

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5 MIN

5 Tips to Improve Your Already-Winning PPC Campaigns

5 Tips to Improve Your Already-Winning PPC Campaigns

Is it possible to improve a successful PPC campaign? Try these 5 tips to grab some quick but effective wins....

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Written by

Amber Dawson

"Search Is More Important Than Ever": A Webinar with Microsoft and Adzooma

‘Search Is More Important Than Ever’: A Webinar with Microsoft & Adzooma

The webinar, hosted by Tina Aird and Will Haswell, looked at search during the COVID-19 pandemic and why it's so important for the future....

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Written by

Amber Dawson

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8 MIN

A neon sign that says hello

10 Tips For a Better Outreach Strategy and What Not To Do

Outreach can be challenging but with our 10 tips, you can triumph, gain the best links for your outreach campaigns and avoid common pitfalls....

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Written by

Amber Dawson

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12 MIN

Adzooma Launches Partnership with Moss

Adzooma Launches Partnership with Moss

Adzooma has partnered with Moss, a German fintech company. Find out more and claim your offer, exclusive to Vanta customers....

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Written by

Amber Dawson

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2 MIN

A toolbox

6 5-Minute PPC Fixes Using Automation

Here are 6 quick PPC fixes using automation that you can implement in 5 minutes or less....

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Written by

Amber Dawson

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8 MIN

Hot dog awareness days

How Effective Are Awareness Days On Social Media in 2020?

Are awareness days great social media marketing or a lazy, ineffective ploy. We investigated their origins and purpose....

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Written by

Amber Dawson

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22 MIN

software

Capterra vs. SourceForge: Which Is Best For Software Advertising?

Discover the benefits and differences of Capterra and SourceForge in our comparison guide for the best software advertising platform....

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Written by

Amber Dawson

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11 MIN

Is Writer’s Block Real And Is It Affecting You During COVID-19?

Is writer’s block a real psychological condition or just an excuse for not getting words down on the page? ...

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Written by

Amber Dawson

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18 MIN

The Search Marketing Post-Lockdown Webinar with Adzooma

The Search Marketing Post-Lockdown Webinar with Adzooma

Adzooma hosted the Search Marketing Post-Lockdown webinar with We Are Search, to help marketers face new challenges after lockdown is over....

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Written by

Amber Dawson

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8 MIN

A man holding two green apples

16 Best PPC Alternative Ad Networks to Google, Facebook, & Microsoft Ads

Need an alternative PPC network? Try our list of 16 networks outside the Big Three including Twitter, LinkedIn, and Reddit....

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Written by

Amber Dawson

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14 MIN

How Google Is Supporting SMBs & Charities During COVID-19

How Charities & Non Profits Can Get a $10,000 Google Ads Grant

Find out whether your organization is eligible for a Google Ads grant and how to claim it here....

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Written by

Amber Dawson

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7 MIN

The 6 Best Lead Gen Strategies for Startups

For startups, lead generation strategies need careful consideration and these 6 examples can turn leads into conversions....

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Written by

Amber Dawson

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23 MIN

A creative man holding a pen and paintbrush covered in paint

8 Inspiringly Creative PPC Ads

Here are some of the most creative PPC ads from brands such as Apple, Kleenex, and Slack....

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Written by

Amber Dawson

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8 MIN

The 6 Biggest Benefits of Facebook Marketing for Businesses

6 Biggest Benefits of Facebook Marketing for Businesses

Facebook marketing has the power to skyrocket sales and increase brand awareness. Here are 6 of the biggest benefits to you and your business....

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Written by

Amber Dawson

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15 MIN

Company

Featured Articles

Profitability vs ROAS – How do you know if your ads are profitable? 

Digital Marketing for Retail Businesses

ClickTech’s latest acquisition ends PPC budgeting nightmares 

Getting performance in Facebook ads as a small business 

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