About the Author

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David Sharpe

Co-founder and director of Adzooma, David has helped to grow the company from a start-up to being at the forefront of cross-channel marketing optimisation and automation. Having founded, built and successfully exited multiple online marketing companies over the last 15 years, David understands the challenges of growing a company and enjoys the fast-paced, challenging environment.

David Sharpe

‘s Posts

bing places for business

How To Use Bing Places for Business

In this guide, we look at how local business owners and marketers can use Bing Places for Business....
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Written by

David Sharpe

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8 MIN

A yellow forklift pushing three wooden blocks spelling "BID"

A Guide to the Best Bidding Strategies for Google Adwords

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...
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Written by

David Sharpe

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8 MIN

How To Use Google Analytics To Improve Your CRO

How To Use Google Analytics To Improve Your CRO

Google Analytics and CRO is the perfect combo for insights that can boost sales and conversions. Read our guide on how it all works....
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Written by

David Sharpe

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12 MIN

What is ROAS (Return On Ad Spend)?

What is ROAS (Return On Ad Spend)?

Have you heard of ROAS? It stands for Return On Ad Spend and measures how cost-effective your PPC campaigns are. Find out more in our...
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Written by

David Sharpe

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8 MIN

Microsoft sign

How Effective Are Microsoft Ads Compared To Google Ads?

It’s been a while since Bing Ads became Microsoft Ads. But how effective is the platform in 2020 and how well does it compete with...
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Written by

David Sharpe

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9 MIN

Someone holding an iPhone and using the Calculator app

PPC Budgeting: How To Do It The Smart Way

Budgeting is a crucial element of PPC management. Our guide will show you ways to save money, boost sales and profits....
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Written by

David Sharpe

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12 MIN

Company

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