About the Author

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Jess Kirkbride

Digital PR Copywriter at Adzooma writing about all things digital marketing. I love innovative campaigns and wish it was acceptable to make up my own stats. Don't be surprised if you read a wild, off-topic or beauty-related analogy in one of my articles or see me totting around in only black clothes.

Jess Kirkbride

‘s Posts

I’m Not Biased, I’m Just Right – Confirmation Bias In Marketing

People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....

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Written by

Jess Kirkbride

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16 MIN

Find Your Most Profitable Ads With Cross-Channel Reporting

With Adzooma's cross-channel reporting, you can find which campaigns are bringing in the most profit and use the data to improve your overall account performance....

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Written by

Jess Kirkbride

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5 MIN

Google Expands Shopping Ads To Gmail, Discover And YouTube

Google Ads is now notifying advertisers that they're expanding Shopping campaigns to reach Gmail, Discover, and YouTube users....

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Written by

Jess Kirkbride

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2 MIN

Google Chrome To Block And Remove Annoying Ads

The roll out of removing ads from Google Chrome is expected on 5th August....

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Written by

Jess Kirkbride

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3 MIN

Psychology and The Unconscious Mind

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....

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Written by

Jess Kirkbride

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17 MIN

Amazon’s Ad Business Grew By 40% In 2019

The global powerhouse reports on their impressive increase of net sales and income, cementing their ownership of the online advertising space....

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Written by

Jess Kirkbride

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Google Enables Site Owners To Temporarily Remove Pages From SERPs

Google makes advances towards cleaner and more relevant search results. Here's how you can remove pages from its index....

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Written by

Jess Kirkbride

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3 MIN

Microsoft Ads Label In Bing Search Blend With Organic

Microsoft quietly follows in Google's footsteps with a new Bing Search redesign. But the change has been met with criticism from marketers....

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Written by

Jess Kirkbride

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2 MIN

Featured Snippets Won’t Repeat On The First Page Of Google Search

In a nutshell: Less competition for advertisers and more clarity for searchers with the new featured snippets change....

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Written by

Jess Kirkbride

Microsoft is Testing Ads in WordPad in Windows 10

Microsoft's latest advertising experiment has appeared in WordPad, inviting users to try Microsoft Office apps instead....

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Written by

Jess Kirkbride

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2 MIN

Microsoft Advertising to Remove Average Position

Microsoft Advertising announced that it would sunset their use of average position from April so marketers could focus on more important metrics....

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Written by

Jess Kirkbride

Responsive Search Ads Available Globally In Microsoft Advertising

Advertisers can now create Responsive Search Ads using the Microsoft Ads UI, Microsoft Ads Editor, and the Microsoft Ads API....

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Written by

Jess Kirkbride

Google Rolls Out Desktop Search Redesign With Black “Ad” Label

It's another redesign and a controversial one at that. Here's what you need to know about the new black "Ad" labels on desktop....

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Written by

Jess Kirkbride

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2 MIN

Hot Topics of The Week in PPC for 10th January 2020

As we welcome a new year and a new decade, we look at some of the hot topics in PPC featuring Microsoft, Twitter, and Google. ...

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Written by

Jess Kirkbride

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6 MIN

15 Inspiring Landing Pages You’ll Want For Your Site

Effective landing pages increase CTRs, boost conversions and help you gain loyal customers. Here are 15 of the best examples....

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Written by

Jess Kirkbride

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17 MIN

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