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Jess Kirkbride

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I’m Not Biased, I’m Just Right – Confirmation Bias In Marketing

People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....
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Written by

Jess Kirkbride

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16 MIN

With Adzooma's cross-channel reporting, you can find which campaigns are bringing in the most profit and use the data to improve your overall account performance....
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Jess Kirkbride

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5 MIN

Google Ads is now notifying advertisers that they're expanding Shopping campaigns to reach Gmail, Discover, and YouTube users....
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Jess Kirkbride

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2 MIN

The roll out of removing ads from Google Chrome is expected on 5th August....
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Jess Kirkbride

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3 MIN

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....
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Jess Kirkbride

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17 MIN

The global powerhouse reports on their impressive increase of net sales and income, cementing their ownership of the online advertising space....
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Jess Kirkbride

Google makes advances towards cleaner and more relevant search results. Here's how you can remove pages from its index....
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Written by

Jess Kirkbride

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3 MIN

Microsoft quietly follows in Google's footsteps with a new Bing Search redesign. But the change has been met with criticism from marketers....
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Jess Kirkbride

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2 MIN

In a nutshell: Less competition for advertisers and more clarity for searchers with the new featured snippets change....
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Jess Kirkbride

Microsoft's latest advertising experiment has appeared in WordPad, inviting users to try Microsoft Office apps instead....
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Written by

Jess Kirkbride

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2 MIN

Microsoft Advertising announced that it would sunset their use of average position from April so marketers could focus on more important metrics....
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Jess Kirkbride

Advertisers can now create Responsive Search Ads using the Microsoft Ads UI, Microsoft Ads Editor, and the Microsoft Ads API....
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Jess Kirkbride

It's another redesign and a controversial one at that. Here's what you need to know about the new black "Ad" labels on desktop....
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Jess Kirkbride

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2 MIN

As we welcome a new year and a new decade, we look at some of the hot topics in PPC featuring Microsoft, Twitter, and Google....
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Written by

Jess Kirkbride

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6 MIN

Effective landing pages increase CTRs, boost conversions and help you gain loyal customers. Here are 15 of the best examples....
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Written by

Jess Kirkbride

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17 MIN