How can tech help to promote diversity in business? We looked at the various types of biases and the importance of diversity in the workplace....
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Written by

Adzooma

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19 MIN

We conducted research with the University of Cambridge to help SMB's create a successful digital marketing strategy. Here’s the data we found....
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Written by

Jess Kirkbride

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20 MIN

Behavioural economics studies the psychological aspects of economical decisions. We looked at how that affects PPC and business....
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Written by

Jess Kirkbride

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18 MIN

As we likely head towards another recession, we look at 4 of the biggest recessions since the 30s and how innovation has pulled us through....
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Written by

Jess Kirkbride

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17 MIN

The diversity in tech conversation continues with insights from people around the world. Here, we outline how we can be more inclusive of minorities in...
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Written by

Amber Dawson

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10 MIN

Members of staff from Adzooma discussed their thoughts about inequality in the workplace and what can be done to address it....
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Written by

Adzooma

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20 MIN

When it comes to tech influencers, not many people consider queer tech workers and their efforts. In this article, Sophie Jackson redresses the balance....
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Written by

Sophie Jackson

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17 MIN

Some of the most pioneering work in technology has come from diverse backgrounds. Our infographic pays tribute to some of those geniuses....
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Written by

Amber Dawson

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3 MIN

The Internet has been a power for good in so many ways, yet its toxicity has been left to simmer for far too long....
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Written by

Tom Mortimer

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5 MIN

Read these 16 tips on how to manage your mental health as a digital marketer during the COVID-19 pandemic....
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Written by

Luke Davis

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19 MIN

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....
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Written by

Amber Dawson

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13 MIN

People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....
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Written by

Jess Kirkbride

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16 MIN

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....
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Written by

Luke Davis

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19 MIN

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....
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Written by

Jess Kirkbride

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17 MIN

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...
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Written by

Amber Dawson

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4 MIN