In paid advertising, performance issues rarely present themselves clearly. Accounts don’t suddenly fail – they drift. Spend patterns shift, conversion rates soften, traffic fluctuates, and inefficiencies build gradually in the background.
By the time a change is obvious in a dashboard or weekly report, it has often already affected results.
Automated Alerts in Adzooma are designed to provide structured, proactive oversight across your connected Google, Microsoft and Meta accounts. Rather than relying on manual checks or retrospective reporting, Alerts monitor key performance signals continuously and notify you when something materially changes.
The result is earlier visibility, faster intervention, and greater control over account stability.
Turning Data Into Timely Signals
Ad platforms already give you reporting. What they don’t give you is structured oversight.
Automated Alerts monitor performance at account, campaign and ad group level, tracking the metrics that directly impact delivery and profitability – including spend, impressions, clicks, CTR, CPC, CPA, ROAS, conversions and conversion rate, alongside account health indicators such as disapproved ads and keywords.
When a trigger condition is met, Adzooma sends a notification via email or Slack.
That might be a sudden drop in impressions compared to last week.
- A spike in CPA across a rolling period.
- A campaign spending 90% of its daily budget before the evening.
- Or an ad group delivering zero impressions despite being active.
Instead of relying on manual daily checks, you’re prompted when performance actually changes.
Simple to Activate, Flexible to Configure
Alerts now sit within their own section in the left-hand navigation. From there, users can either enable pre-built templates or create a custom alert in just a few steps.
You choose the level you want to monitor – account, campaign or ad group – select the metric and trigger condition, define how frequently it should run, and choose whether notifications are sent via email or Slack.
The below walkthrough video demonstrates the full setup flow, and detailed step-by-step instructions are available in the knowledge base for users who want deeper guidance.
The process is intentionally lightweight so Alerts can be activated quickly and adjusted easily as account needs evolve.
Templates for Instant Protection, Custom Rules for Control
For advertisers who want immediate coverage, template alerts provide structured monitoring around the most common performance risks.
Pre-built templates include:
Fundamental account safeguards
- No Spend Yesterday
- No Impressions Yesterday
- No Clicks Yesterday
- No Conversions Yesterday
These catch critical failures such as billing issues, paused campaigns, disapproved ads or broken tracking.
Negative performance shifts
- Significant Daily Decrease in Impressions
- Significant Daily Decrease in Clicks
- Significant Daily Decrease in Conversions
- Significant Drop in CTR
- Significant Decrease in Cost (Last 7 Days)
These highlight sudden delivery issues, reduced engagement or under-delivery against budget.
Positive performance spikes
- Significant Daily Increase in Impressions
- Significant Daily Increase in Clicks
- Significant Daily Increase in Conversions
- Significant Increase in Cost (Last 7 Days)
Because strong performance should be analysed and scaled — not ignored.
Efficiency and cost control
- Significant Increase in CPC
- Significant Decrease in CPC
- Significant Increase in CPA
- Significant Decrease in CPA
These protect profitability by flagging efficiency shifts early.
Granular campaign and ad group protection
- Campaign Budget Exhaustion
- High-Spending Campaign with No Conversions
- Significant Drop in Campaign or Ad Group CTR
- Campaign or Ad Group Impression Share Below Threshold
- Significant CPA Increase at Campaign or Ad Group Level
These pinpoint structural inefficiencies inside larger accounts.
For advertisers who require more control, custom alerts allow users to define their own thresholds, combine conditions using logical rules, and align monitoring with internal KPIs or client SLAs.
Alerts can run once, daily, weekly or at recurring intervals, with higher tiers supporting monitoring as frequently as every 15 minutes.
This balance ensures Alerts function as both a safety net and a strategic performance framework.
Access That Scales With Your Ambition
Automated Alerts are available across Free, Silver and Gold plans, with increasing depth of oversight at each tier. Alerts are not enabled by default — users actively choose which alerts to switch on, ensuring monitoring reflects real priorities.
Free Plan
Free provides essential protection — covering core risks such as spend interruptions, major traffic changes and significant cost fluctuations. It is designed as a safety layer to prevent critical issues from going unnoticed.
Free users can activate up to three alerts across their entire Adzooma account, whether applied to one profile or distributed across multiple connected accounts. Access is limited to pre-built Free templates, which cannot be edited, and custom alerts are not available at this tier.
This level ensures that fundamental account health signals are monitored without adding complexity.
Silver Plan
Silver moves beyond basic protection into structured trend detection and configurable oversight. It allows teams to define what meaningful change looks like based on their own KPIs rather than relying solely on fixed templates.
Silver users can activate up to ten alerts across their Adzooma account. They gain access to both Free and Silver templates, can edit template conditions, and can create fully custom alerts. Monitoring frequency can be set as often as hourly, alongside daily or weekly checks.
This tier supports more deliberate performance management across campaigns and ad groups.
Gold Plan
Gold delivers precision control and near real-time visibility for higher-investment or more complex accounts. It is designed for teams that require continuous monitoring across spend, efficiency and delivery at scale.
Gold includes unlimited alerts, full access to all templates, editable rules and unrestricted custom alert creation. Monitoring frequency can be set from as little as every 15 minutes, enabling rapid detection of performance shifts.
For agencies managing multiple clients or brands operating at significant spend levels, Gold provides a structured layer of ongoing oversight without constant manual review.
A Stronger Layer of Performance Protection
Advertising platforms are evolving rapidly. Automation is increasing. Competition shifts daily. Performance volatility is higher than ever.
Automated Alerts add structure to that environment.
- They reduce the risk of silent performance decline.
- They surface efficiency shifts before they impact profitability.
- They highlight opportunities worth scaling.
- They encourage consistent optimisation without increasing manual workload.
Most importantly, they ensure that when something meaningful changes in your account, you know about it – in time to act.
Automated Alerts are now live in Adzooma, bringing proactive performance monitoring directly into your workflow. Log in to the platform to try them out!
