The Latest

    • Microsoft
    • PPC

    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    9 MIN

    • Microsoft
    • PPC

    October 30, 2025

    Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

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    8 MIN

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

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Google To Phase Out Broad Match Modifier

Google is ringing the changes again and this one’s another biggie....

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Written by

Tom Mortimer

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5 MIN

5 Best Website Builders For Small Businesses

There are many different ways to build a business website and here are 5 of the easiest to get you off to a fast start....

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Written by

Phil Coleman

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10 MIN

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Tips for Running Remote Design Sprints & Workshops

In the last 12 months, we’ve designed and facilitated a number of remote Design Sprints. It’s transformed the way we work....

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Written by

Time + Space

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11 MIN

What Route Will Amazon Take Without Bezos At The Helm?

Jeff Bezos might be stepping down but how will Amazon thrive under Andy Jassy and what will this all mean for marketers and consumers?...

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Written by

Tom Mortimer

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10 MIN

How To Future-Proof Your Digital Marketing

A new year brings with it a fresh opportunity to review and update your digital marketing strategy, but how can you futureproof your plans?...

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Written by

Astute Media

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14 MIN

‘I Save At Least a Day a Week Using Adzooma’: The Story of a Business Owner

Here's how Joshua Ivars Medina of La Tienda Del Apicultor in Spain used Adzooma to make his life and work a whole lot easier....

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Written by

Tom Mortimer

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8 MIN

Why You Should Seriously Consider Social Media Training

In the UK, 51 million people will be using social media by 2025, are you leveraging that for your business? How can you leverage that...

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Written by

Astute Media

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8 MIN

Prioritise Your Workload With New Account Performance Score

Find a PPC performance score for every account in the Adzooma dashboard, making it easy for you to prioritise and focus on the accounts that...

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Written by

Danielle Strouther

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4 MIN

Improve Your Content Marketing in 2021

Here is some practical advice for those who know they should be looking at content marketing more seriously....

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Written by

Burning Need

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18 MIN

Australia on a map

Should Australian Marketers Be Worried About Google’s Threats?

There's a battle going on between the Australian government and Google. But who will come out on top and should marketers be concerned?...

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Written by

Luke Davis

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11 MIN

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What is Buyer Intent Data?

Here's everything you need to know about buyer intent data and how to leverage it for your business growth....

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Written by

LeadIntelligence LAB

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18 MIN

Internet cookies

How Will FLoC Affect Your PPC Strategy When Third-Party Cookies Die?

Federated Learning of Cohorts is Google's new technique to replace third-party cookies. But how will it change PPC strategies?...

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Written by

Luke Davis

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10 MIN

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What is Guest Blogging? How & Why You Should Do It

Guest blogging has a wide range of benefits for your brand. In our article, we'll look at how to do it and why it's worth...

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Written by

Tom Mortimer

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20 MIN

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3 Reasons Why Your Google & Microsoft Ads Won’t Convert & How to Fix Them

If your ads aren't converting on Google Ads or Microsoft Ads, there are ways to fix them. Our guide will show you how....

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Written by

Danielle Strouther

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12 MIN

How To Manage Keyword Bids More Efficiently with Adzooma

Managing keyword bids is the key to reducing wasted spend and getting greater ROI from your campaigns. Find out how you can improve performance in...

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Written by

Danielle Strouther

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20 MIN

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