6 MIN
- Google
- Paid
- PPC
April 21, 2026

Why PPC Accounts Don’t Reflect What Actually Works
WRITTEN BY

Amy Gallagher
2 MIN
- Google Ads
- Microsoft
- Paid
- PPC
April 6, 2026

How to Prioritise Microsoft Ads Alongside Google
WRITTEN BY

Amy Gallagher
8 MIN
- Google Ads
- Paid
- PPC
March 24, 2026

Easter Gift Categories: How to Create Higher-Performing Ads
WRITTEN BY

Amy Gallagher

The Latest

- Google
- Paid
- PPC
April 21, 2026

Why PPC Accounts Don’t Reflect What Actually Works

6 MIN
- Google Ads
- Microsoft
- Paid
- PPC
April 6, 2026

How to Prioritise Microsoft Ads Alongside Google

2 MIN
- Google Ads
- Paid
- PPC
March 24, 2026

Easter Gift Categories: How to Create Higher-Performing Ads

8 MIN

Tags:

PPC, SaaS, Spreadsheets

July 31, 2025

PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

Drowning in spreadsheets trying to manage your PPC budgets? There's another way - come over to the SaaS side....

Written by

Amy Gallagher

8 MIN

Budget management, PPC

July 24, 2025

5 Expert Tips to Cure Your PPC Budget Headaches

Losing sleep over PPC budgets? Managing paid media spend can be a nightmare - read on and let the experts put your mind at ease....

Written by

Amy Gallagher

4 MIN

PPC, Product, Updates

July 9, 2025

New Feature Release: Budget Tracking is Live in Adzooma

Our latest new feature has just dropped: a powerful new Budget Tracking feature, now live in your Adzooma dashboard!...

Written by

Amy Gallagher

4 MIN

cross-channel, Marketing, Microsoft

June 30, 2025

Kill the Silo: Why Cross-Channel Integration Is the Key to Marketing Success in 2025

Our Partner Support Director, Niki Grant, took the stage at the recent Performance MCR event to share fresh insights on one of 2025’s most essential...

Written by

Amy Gallagher

April 29, 2025

Two New AI Opportunities Now Live in Adzooma

We’re excited to announce two brand-new AI-powered Opportunities in Adzooma, designed to make your advertising more effective - and your life a little easier....

Written by

Adzooma

Microsoft, Updates

April 8, 2025

Stay Compliant: Update Your Microsoft UET Setup Before the 5th May Deadline

Stay compliant with Microsoft Advertising’s Consent Mode update. Learn what to do before the 5th May deadline to avoid tracking and optimisation issues....

Written by

Adzooma

March 31, 2025

5 Reasons Why Programmatic Advertising Outperforms PPC in Cost-Efficiency and Targeting

Discover expert strategies for optimising Performance Max campaigns with AI-driven automation, advanced targeting, and smart bidding. Maximise conversions, refine audience signals, and enhance ad performance...

Written by

Adzooma

March 31, 2025

How Generative AI is Transforming the Future of Advertising and Audience Engagement

Discover how generative AI is reshaping advertising and audience engagement. From conversational brand agents to AI-powered ad formats, explore what the future holds for digital...

Written by

Adzooma

March 27, 2025

10 Ways to Optimise Performance Max Campaigns

Written by

Adzooma

March 4, 2025

How to Set Up a Performance Max Campaign in Microsoft Advertising

Learn how to set up a Performance Max campaign in Microsoft Advertising with this step-by-step guide. Maximise your reach, optimise results with AI-driven automation, and...

Written by

Adzooma

February 25, 2025

Scale Shopping Campaigns with New Opportunities

Boost your eCommerce success by scaling your Shopping campaigns with Adzooma’s latest opportunities. Optimize ad spend, increase conversions, and maximize ROAS with smart insights, negative...

Written by

Adzooma

February 20, 2025

The Ultimate Checklist for High-Performing Mother’s Day Gift Campaigns

Make the most of Mother’s Day shopping trends with our expert checklist. Discover essential ad strategies for Flowers, Beauty, and Luxury Gifts to boost your...

Written by

Adzooma

photo of computer with a Google screensaver

Google, PPC

February 8, 2025

Common (and Costly) Google Ads Mistakes and How to Avoid Them

How can you avoid Google Ads mistakes and make your campaign budget go further? Learn to identify the most common pitfalls with help from our...

Written by

Rob Wass

February 6, 2025

Unlocking Search Intent: How to Reach Your Audience Beyond PPC

Discover how to unlock search intent beyond PPC. Learn how retargeting, programmatic keyword targeting, and a multi-channel strategy can help you engage high-intent users and...

Written by

Adzooma