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    • Microsoft
    • PPC

    October 6, 2025

    AI Overviews: How They’re Changing the Game in PPC

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    8 MIN

    • Microsoft
    • PPC

    September 29, 2025

    The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

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    5 MIN

    • Microsoft
    • PPC

    September 9, 2025

    From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

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    5 MIN

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How Cultural Appropriation Makes Us Question Branding in Beauty & Fashion

Is there a difference between Kylie Jenner wearing cornrows and white women wearing braids? Let’s discuss cultural appropriation....
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Written by

Jess Kirkbride

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19 MIN

How To Choose The Best Social Media Management Tool For Your Business

Discover how to improve your social media presence and boost your ROI with the right social media management tool. Here are our steps to success....
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Written by

Jess Kirkbride

Mythbusters: If You Use Google Ads, You Don’t Need Microsoft Ads

Google Ads and Microsoft Advertising shouldn’t be competing for your time. Here’s how both platforms can boost your results and strategies....
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Written by

Danielle Strouther

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9 MIN

Hot Topics of The Week in PPC: 29th November 2019

The hot topics in PPC this week include Google Ads Smart Bidding data, a reporting bug, and Microsoft adding a shopping hub to Edge browsers....
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Written by

Jess Kirkbride

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6 MIN

Agony Aunt: What’s The Easiest Way To Advertise My Business Online?

Attract new customers and increase sales with online advertising. Don’t worry – it’s easier than you think to get started....
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Written by

Katherine Collins

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15 MIN

5 Simple PPC Strategies for New Small Business Owners

Make your new small-to-medium enterprise thrive with these 5 simple yet effective PPC strategies....
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Written by

Adam Enfroy

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14 MIN

70 of the Best SAAS Black Friday Deals of 2019

We’ve searched the web for 70 of the best Black Friday deals in SAAS featuring Botsify, SEMrush, and Awario....
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Written by

Jess Kirkbride

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29 MIN

An Important Black Friday Pricing Announcement…

This Black Friday, we’re breaking tradition and increasing our prices. This is the reason why....
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Written by

Danielle Strouther

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3 MIN

Hot Topics of The Week in PPC: 22nd November 2019

The world of PPC has been busy this week with stories from the likes of Microsoft and Google....
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Written by

Jess Kirkbride

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8 MIN

Why Intent Marketing Is The Best Way To Climb The SERPs

Search intent is more important to your rankings than ever before. Here's how intent marketing is the key to better positions in the SERPs....
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Written by

Amber Dawson

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14 MIN

Hot Topics of the Week in Digital Marketing: 15th October 2019

There’s a lot of controversy in this one… Let’s go!...
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Written by

Jess Kirkbride

8 Of The Most Ridiculous Media Quotes About Online Advertising

The mainstream media love a controversial quote. Here are 8 of the most outrageous lines about Google, Facebook, and online technology....
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Written by

Jess Kirkbride

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13 MIN

Adzooma Disrupts The Digital Landscape With New Microsoft Relationship

The online advertising platform Adzooma has joined the Microsoft Advertising Channel Partner Program in a bid to diversify their current offering and become a truly...
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Written by

Jess Kirkbride

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3 MIN

Hot Topics of the Week in Digital Marketing: 8th Nov 2019

It’s that time! Here are the hot topics soaring around every digital marketing office this week....
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Written by

Jess Kirkbride

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4 MIN

Optimise Campaign Performance From One Screen with Adzooma’s Dashboard

View your PPC performance and manage your campaigns under one roof thanks to Adzooma's dashboard. Here's everything you need to know....
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Written by

Jess Kirkbride

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5 MIN

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