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    • Microsoft Advertising
    • Paid
    • PPC

    February 17, 2026

    The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

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    10 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 10, 2026

    Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

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    7 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 2, 2026

    Early 2026 PPC: What to Check in Your Paid Ads

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    7 MIN

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Retail Feature

Are you ready for the Q4 Retail Peak?

Are you ready for the higher search volumes and demand this Q4? Use our Q4 Retail Readiness checklist to get your Microsoft Ads account set...

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Written by

Adzooma

Facebook marketing

The Power of Facebook Marketing in the Digital Age

Unlock the potential of Facebook marketing in the digital age. Discover best practices, from understanding user demographics to adapting to ever-changing algorithms....

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Written by

Aaron Crewe

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Mastering the Art of Short-Form Storytelling: A Deep Dive into Facebook Reels

Unlock the potential of Facebook Reels with our expert guide. Dive into short-form storytelling, best practices, and maximise your digital impact today....

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Written by

Aaron Crewe

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5 MIN

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How to Create a Successful Viral Marketing Campaign

Viral marketing campaigns have become the holy grail of online advertising. Explore what viral marketing is and how to make your brand go viral....

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Written by

Ash Winder

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5 MIN

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8 Ways to Turn Abandoned Carts into Sales

Shopping cart abandonment is one of the most crucial problems for online businesses to overcome. Discover eight strategies to recover these lost sales....

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Written by

Ash Winder

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5 MIN

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How to Increase the Domain Authority of Your Website

Learn how to improve your website's domain authority and increase search engine rankings with actionable tips and solutions from the experts at Adzooma....

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Written by

Daisy Lewis

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4 MIN

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Last-Click Attribution: Why You’re Leaving Money On The Table

Discover how last-click attribution impacts your marketing ROI. Learn how to optimise your attribution model and generate more revenue at Adzooma....

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Written by

Daisy Lewis

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What Role Can Public Relations Play for Me and My Business?

Explore the significant role of PR in small businesses, effective tips for building media relationships, and the importance of crisis management in PR....

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Written by

Aaron Crewe

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How to Get More Reviews and Testimonials Through Your Social Media

Learn how to leverage social media to boost your business's online reputation and get more positive reviews and testimonials here....

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Written by

Daisy Lewis

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4 MIN

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The Evolution of Email Marketing

Uncover the latest strategies and tools to optimise your email campaigns by exploring the evolution of this valuable tool here at Adzooma....

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Written by

Daisy Lewis

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6 MIN

Content Strategy Feature

What is a Content Marketing Strategy?

Discover what a content marketing strategy is, how to create one that works, and the critical role of SEO. Get tips for creating engaging, high-quality...

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Written by

Aaron Crewe

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4 MIN

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July 2023 | Adzooma Updates Summary

Top strategies to maximise your digital marketing this summer....

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Written by

Adzooma

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Converting Customers on a Sold-Out Product Page

Sold-out products on an e-commerce site can be frustrating, but they're a golden opportunity to boost customer engagement. Find out more on our blog....

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Written by

Ash Winder

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3 MIN

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Why Utilise Mobile Marketing in Business?

Discover the power of mobile marketing for small businesses in the UK. Get tips, leverage SMS & WhatsApp, and drive engagement. How? Read now!...

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Written by

Aaron Crewe

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3 MIN

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How to Generate and Use Video Marketing

Looking to boost your business with targeted video marketing? Discover how to create engaging content, reach the right audience, and increase conversions....

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Written by

Aaron Crewe

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3 MIN

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