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Discover expert tips on how to choose the right online advertising channels for your small business, from content marketing to pay-per-click....
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Ash Winder

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6 MIN

Your website is one of the first impressions your business makes so it's highly important that it is as effective as possible. We'll discuss how...
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Written by

Aaron Crewe

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4 MIN

Being able to measure your key goal for your business is vital to understanding what is working and what is not working with your marketing...
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Written by

Adzooma

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7 MIN

Whatever the structure or model of your business, some conversions will be more valuable than others. This article explains how to assign value to conversions...
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Written by

Adzooma

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...
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Written by

Adzooma

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4 MIN

Read on to find out how local SEO can benefit your business by drawing in customers who are close to your location and helping you...
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Written by

Aaron Crewe

There's been a lot of talk about the recent introduction of ChatGPT to Microsoft, but here's what it means for advertisers....
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Written by

Adzooma

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5 MIN

Content is an essential element of a successful digital marketing plan. Here are our top tips for SMEs when creating content that converts in our...
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Written by

Daisy Lewis

Digital marketing is an essential tool for SMEs to promote and grow their businesses. Learn why content marketing is so important in our latest blog....
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Written by

Daisy Lewis

In this myth busting article, we’ll review some of the claims that are frequently made around Microsoft Ad and the Bing search engine, and explain...
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Written by

Adzooma

In this article, we take a look at the best PPC platforms for your business to help you decide where to focus your marketing efforts....
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Written by

Ash Winder

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5 MIN

If you're new to PPC advertising, this article covers everything you need to know to get started....
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Written by

Ash Winder

Improve your marketing strategy and boost your business's success by learning the difference between affiliate marketing and influencer marketing....
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Written by

Aaron Crewe

Find out how to create an effective affiliate marketing strategy and boost the reach of your business in this easy-to-follow guide from Adzooma....
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Written by

Aaron Crewe

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3 MIN

Read the new Microsoft updates that Adzooma released in February 2023....
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Written by

Adzooma

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