person using a laptop

7 Advanced Methods To Increase Targeted Site Traffic

Attract more customers to your website using one of these 7 advanced tips to boost your traffic. And no, one of the tips isn’t to...
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Written by

Danielle Strouther

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14 MIN

Social Media Marketing

6 Key Benefits of Social Media Marketing

Social media marketing can help boost your sales, attract more customers, and beat your competitors. Here are 6 of the key benefits....
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Written by

Jess Kirkbride

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19 MIN

Social Compeition

Are Social Competitions Great for Brand Awareness or Just Annoying?

Social media giveaways are fun but are they useful tools for brands – or something they should steer clear of? We asked industry professionals what...
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Written by

Danielle Strouther

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25 MIN

Deliveroo: Is Disrupting The Food Industry Enough To Keep Them Alive?

Deliveroo: Is Disrupting The Food Industry Enough To Keep Them Alive?

Deliveroo has experienced incredible growth, revolutionising the food delivery industry. But with recent losses of £232 million, is it enough to keep them alive?...
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Written by

Danielle Strouther

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24 MIN

The Psychological Impact of Marketing with Field Expert Anil Biligihan

The Psychological Impact of Marketing with Field Expert Anil Biligihan

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....
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Written by

Amber Dawson

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13 MIN

How Customer Loyalty Is Built Through Creating Habits

How Customer Loyalty Is Built Through Creating Habits

Creating habits is how you keep your customers coming back for more. Find out how to turn habits into customer loyalty here....
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Written by

Danielle Strouther

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17 MIN

A herd of cows

Why Marketing To The Herd Isn’t A Moot Point

Effective marketing isn’t just about finding your niche. When you can combine that with marketing to the herd mentality, you may have a winning combination....
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Written by

Paul Bryant

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12 MIN

The Ultimate Guide To Psychological Pricing

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....
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Written by

Luke Davis

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19 MIN

Psychology and The Unconscious Mind

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....
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Written by

Jess Kirkbride

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17 MIN

Dot to dot of a head and brain

The Psychology Of Colour [Infographic]

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...
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Written by

Amber Dawson

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4 MIN

Am I Being Stalked? Marketing & The Frequency Illusion

What is the Baader-Meinhof phenomenon and how does it influence marketing? Let's take a look at how the Frequency Illusion can help your brand stick...
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Written by

Amber Dawson

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13 MIN

The Importance of Semiotics in Advertising & Branding

When it comes to branding and advertising, semiotics can provide some amazing insights. Here's why the discipline is so important....
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Written by

Amber Dawson

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16 MIN

How Cultural Appropriation Makes Us Question Branding in Beauty & Fashion

Is there a difference between Kylie Jenner wearing cornrows and white women wearing braids? Let’s discuss cultural appropriation....
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Written by

Jess Kirkbride

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19 MIN

How Behavioural Marketing Can Increase Brand Engagement

As marketers, the one thing we constantly want to crack is how to make people listen to what we have to say....
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Written by

Amber Dawson

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15 MIN

Mythbusters: Buying Social Media Followers Grows Your Brand Online

If you’re looking for a quick way to boost your social media following, buying followers is not the answer. We investigated why....
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Written by

Danielle Strouther

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10 MIN

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