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What is PPC Software & How Can It Help Your Small Business in 2020?


Written by

Jess Kirkbride


10 MIN

What is PPC Software & How Can It Help Your Small Business in 2020?

65% of users searching for a product click on paid ads. Which means that if you’re using PPC advertising, you’re most likely to drive immediate results and bring more customers to your website.

In case you don’t already know, PPC advertising (also known as Pay-Per-Click) is an online advertising model where you pay when someone clicks on your ad.

Three of the biggest PPC ad networks around are:

Each network comes with its own advantages and disadvantages depending on your customer base. That’s why PPC software is so important in analysing the best traffic sources for your business so the right people click on your ads.

Pay-per-click is also extremely cost-effective, as you’re only paying for actual visitors rather than just views. The customers who click on your ad are also pre-qualified, as they’ve actively searched for what you’re offering rather than randomly coming across your product online.

There are many other pros too, such as being able to target pretty much any location and track your ad performance in real-time.

But, it can take years of practice to see amazing results. Unless you find the right PPC management software.

You could try it manually and use strategies for better PPC ads to increase your conversions, but using PPC software is generally faster, easier and more effective.

Here’s how.

What is PPC software?

PPC software is an online marketing tool that manages your PPC campaigns. It takes care of all of the hard work for you, so you can focus on getting more customers and growing your business.

You may have heard people refer to it as “PPC management software” or “PPC optimisation software,” simply because it works on managing and optimising your campaigns.

There’s also PPC tracking software, which tracks your performance to ensure your budget is being spent wisely.

Despite minor differences, they all have a similar goal: to help you increase traffic, build brand awareness and boost your ROI (Return On Investment).

This makes online advertising faster and allows you to remain competitive. Adzooma also allows you to scale up the number of accounts you manage through optimising different PPC campaigns at once.

Of course, you could improve your campaigns manually. But the results you get from using PPC software are far greater, as it uses innovative machine learning to analyse your account around the clock.

In doing so, you get powerful, custom-made suggestions to help increase your profits.

Just like Adzooma’s Opportunity Engine, PPC software is always looking for new ways you can optimise your ads. It doesn’t just analyse your account one day and then forget about it the next.

With over 50+ opportunities specific to your account, you’ll get a regular stream of suggestions to improve your campaigns and get your business off the ground.

Most of these opportunities can be applied with a single click, so you don’t have to faff around with the technical stuff.

In fact, you can save up to 90% of the time you normally spend managing campaigns by creating rule-based automation to supplement your workload.

With PPC visitors being 50% more likely to buy than organic visitors, you’re essentially spending less time making more money.

PPC management software for SMEs

As a small business owner, you don’t want to spend your time on tedious manual tasks. You want to focus on the core of your business.

There are obviously other jobs you need to do, like monitoring your ads, adjusting your budget, reviewing your keywords etc.

That’s where PPC software comes in.

Let’s say you open a bakery. You’re not fond of social media, so you turn to PPC advertising to help drive customers to your business.

You’re not really tech-savvy, but you’ve read about how easy PPC can be online. All you have to do is set up your campaigns and your tasty batches will be flying out the door in no time.

Which, is kind of true.

You can see results quickly with PPC advertising but you can’t just set up your campaigns and leave them to work on their own.

PPC is a costly long-term strategy, meaning you have to invest time and money into fully optimising your campaigns. Split testing is also vital to find out which ads are the most effective.

Why is Adzooma such a great PPC software platform?

Luckily, PPC management software makes advertising online easy. Just like we do at Adzooma.

Rather than spending hours trying to perfect your campaigns, Adzooma’s Opportunity Engine will do all of the hard work for you.

Why? Because it has the data to help you make intelligent decisions. Because it has the tools to efficiently manage your budget and the technology to automate your campaigns and make changes in seconds.

1. It’s easy to use

The time you spend managing your PPC advertising accounts can take forever. It often seems never-ending and the complex data wrecks your brain anyway.

Even if you’re an experienced agency manager, you don’t want to spend hours sifting through complex PPC data and reports. It’s much easier to have exactly what you need right in front of you.

A good example is Google Ads.

It has a ton of innovative features, but it’s not built for people starting out. It’s built with the pros in mind, with complicated ways of navigating the platform.

PPC software simplifies it. With a much cleaner interface, everything you need is right in front of you without all of the technical jargon.

What’s more, Adzooma allows you to connect multiple Google Ads Manager Accounts and switch between them in seconds. Get a one-page overview of all your accounts and make changes from a single screen, saving you both time and effort.

2. Adzooma helps to increase your productivity

PPC tracking software increases your productivity by allowing you to get more done in less time. You can work more efficiently, rather than wasting time trying to optimise your campaigns and seeing no results.

How? Through features such as custom white-label reporting, which allows you to compile yours or your clients’ data without the time and stress.

Use customised templates to speed up the process and filter reports based on what you need to see. Edit the layout, add personalised logos and save templates to simplify the process in future.

When you need to report again, just go back into it. All the data will be there for you.

You can also set up custom rules to automatically apply changes when an event happens, saving you from time-consuming manual work. For example, pausing keywords if they go higher than a certain bid amount.

Be notified when something changes in your account so you can always stay in complete control. Adzooma is your 24/7 automated assistant.

3. You can manage all your accounts in one place

When it comes to PPC advertising, you want to be able to manage your ads in one place. That’s the whole point of PPC software, to make your life easier by suggesting recommendations across all your campaigns at once.

That’s why Adzooma is one of the best places you can get started.


Integrated with Google and Facebook Ads, users can improve performance by setting up automation rules, applying opportunities and running custom reports at the click of a button.

Paired together, means more time, more traffic and most importantly, more conversions.

PPC software = better results

PPC advertising is nothing to be scared of. Especially when you’ve got access to PPC management software that can help to optimise your campaigns in seconds.

We’ve highlighted before the features that Adzooma offers. But the only way to find what works for your company is to try it for yourself.

That’s why we let you try Adzooma for free.

See how we can help simplify your PPC and improve your ROI today.

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